Marketing November 5, 2018 Last updated November 4th, 2018 4,484 Reads share

5 Digital Marketing Tools You Could Use to Learn More About Customers

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When it comes to becoming even better for your business, then it’s time to look into the possibilities of creating your own website and going online! However, there is more than just creating a fancy-looking page. One of the best ways to create an audience is through engaging with your existing customers. That way, your audience will grow from recommendations and social engagement. But you’re probably wondering: How can you start understanding and engaging your customers with the help of the Internet?

Fortunately, there are a host of digital marketing tools which can help you figure out what you need to learn more about your clients and customers! If you’re wondering what tools to use, then read on as show you the five best ones.

It’s imperative to learn what your customers want and need for your business to succeed. To help you out, here are the five best digital marketing tools to figure out what your customers would like out of your website and business:

  1. Survey Monkey

For those who want to learn more about their customers, the best way to do so is through talking to them directly. However, since customers can be all around the world, it may be difficult meeting face-to-face. Your next best bet is by providing your clients with a survey. One of the best tools to use is SurveyMonkey, where you can create your own survey to know all about your customers’ opinions about your brand and products.

With SurveyMonkey, you have the ability to engage with your clients directly, getting feedback as soon as they take the test. It helps you learn what you can do to improve and have you gain important insights. Just make sure that you ask open-ended questions, so your clients can respond with more detailed answers. That way, you know what actions to take for a better brand and company.

  1. Google Analytics

If you were to choose only one tool from the list I created, then Google Analytics is that one. This is a powerhouse analytics tool which can track your website’s traffic, as well as its performance.

This tool will be able to provide the insight required so you know how your clients interact with your brand and site. It provides the nitty-gritty details you need, from showing you information on one website that resonates the most, down to helping you figure out what certain content from your blog would attract the most visitors. By answering these questions through measuring traffic quality and views, you’ll then know what your clients like and dislike.

You’ll also be able to find out how long your potential clients and viewers would spend on the website, as well as where they’re from and what website they came from before.

  1. Google Trends

What people type in popular search engines like Google will show you what they need and want to learn about? That’s why it’s important to also use Google Trends, which can help you identify and learn about search terms your potential clients are using. For example – SEO, hotels, business etc. This tool can also show you about the popularity of specific search queries, as well as its trend of popularity over a certain amount of time. That way, you know when to begin providing various products and services that attract people at that time.

The Google Trends tool can also help you see the related search terms and topics of what your business has to offer. This will be able to reveal opportunities you can use for your business, as well as blog ideas which can rank up traffic and views in your website.

  1. Hootsuite

I’m pretty sure that you have at least one social media account. Well, so do your customers and website viewers! Did you know that almost a third of the population all over the world use social media regularly?

And to top all that off, it isn’t just about connecting with friends but with businesses as well. However, it isn’t just about creating a social media account for your business. You should also pay attention to what social media users say about your business on social media!

Through using a tool like Hootsuite, you’ll be able to manage all your business’ social network accounts in one place, tracking brand mentions and setting up feeds according to your brand name, your competitors, or even the entire industry. That way, you’ll be able to know about the relevant conversations customers are having, learning all about them.

  1. Salesforce

Did you know that up to 10% of salespeople use informal means when storing data of their customers? Because of using tools like Excel or Outlook, it would be difficult getting things organized, with some files even being lost in your computer!

You may want to consider getting a cloud-based system, with Salesforce being a high hit. This tool would allow you to manage all customer data in just one area. So you can store contact information, as well as notes of interacting with your customers for personalized transactions. You can even send emails from this platform to increase your chances of making a sale and getting out what you have to offer!

With a tool like Salesforce, you’ll be able to get all information required and in an organized matter.

Wrapping It Up

One of the crucial points to look into when keeping up with your business is keeping your customers happy! And the best way to do that: Through understanding their needs, wants, and expectations from the moment they enter your website up to purchasing your items or services.

Hopefully, this article on the five digital marketing tools helped you find a way to learn more about your customers. So don’t wait any longer and look into any of these tools now!

If you have any questions or want to share your tips and experiences with using any of these tools, then comment below. I would love to hear what you have to think.



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