November 20, 2020 Last updated November 20th, 2020 1,105 Reads share

Tips to Create Engaging Video Content for Social Media

Image Credit: DepositPhotos

When it comes to content marketing, there is a significant rise in the popularity of video content by business firms to promote their products and services. Hence it forms a crucial aspect of content marketing strategy. This plays a significant role in enhancing the ROI and building awareness around the brand by establishing a reliable and robust customer connection.

Creating Engaging Video Content for Social Media

Using the Content That Has the Best Performance

While creating videos, it is always recommended to invest in blog content that has been proved to perform. This is because it has a very good probability of gaining popularity across social media platforms by creating a profound impact on the target audience. Even when you do not have some popular blog content, you can choose to post infographics as they are gaining a lot of popularity. It should be in a visually pleasing format, and the video should have a 1-minute duration.

Selecting the Right Platform

Every network’s viewing experience can be leveraged by deciding which social media channel is best for a certain video. The most favorite social media platforms include Instagram, YouTube, and Facebook, where you can find most of your target audience.

Orientation of the Video

A video can be oriented in 4 different ratios, i.e., portrait, square, landscape, and full-screen mode. Based on the video you are creating and the platform where it is published, the potential audience’s orientation needs to be decided. For example, square orientation is best when you know that your target audience uses mobile as well as desktop equally. In case they mostly use mobile, the portrait format works best.

Application of Unique Visual Aesthetics

To get a seamless look and feel about a video, designers should make sure to use specific colors and iconography in any video series with the same length videos; having a uniform look helps the audience stay engaged. Based on a particular look, you can create more videos for the series in the future in the same format, and this will save your time as well as resources.

Announcement of Upcoming Events

Use videos for such announcements because people may skip a written post, but they would not hesitate to watch a short video clip. If done at the perfect time, it has the potential to become viral. Plus, this will have your viewers in anticipation. 

Schedule Live Videos

This is an interesting and easy way to engage your audience because they receive a notification when you are living. Since you do not know how it will go, better to schedule live videos. For this, you can schedule an uploaded video to go live when you want to market your brand.

Before doing a live video, it is essential to make sure that you have a good internet connection. Your audience must know the right time when it will be streaming so that they can be available to watch it and interact with your brand. Add an informative title to your video so that people will know what it is all about before the video starts. It is recommended to go live often and interact with the audience to stay in touch with them and ensure better engagement.

Help Your Target Audience To Use Your Services and Products Efficiently

This can be done by releasing tutorial videos that clearly explain a product or service so that they can know its benefits and start opting for them without any hesitation.

Make Use of Testimonials

Happy customers usually come up with video testimonials where they share their delightful experience right from unboxing them. You can use such short clips in your videos so that the potential customers start gaining trust in the brand. The video should make people feel that their problem can be easily resolved by using the product/service. Having genuine reviews will attract more customers as it would help them trust your brand…

Know Your Target Audience Well

When you know your audience well, the videos would be perfectly aligned to their needs and requirements. This will create a high engagement rate. Keep taking feedback through surveys and interacting with them when they reach out to you. 

Share Video Content and Measure the Performance of Video Content

Avail of the benefits of all the social media platforms to share your video to make sure it reaches the maximum number of viewers and stirs them to action. It is quite important to keep an eye on the way a video performs. This will help you know how effective they are. You can also take the feedback of customers to enhance them.

Is SEO Relevant To VidShare Video Content and Measure the Performance of Video Content Marketing?

Yes, it is. YouTube is the world’s second-largest search engine used by people to search for a wide range of information. This makes it imperative to use SEO so that your video will be easily identified when people look out for it. Some tips to be followed for better outcomes are as follows:

  1. Make attention-grabbing titles that are short and informative. YouTube videos show just 60 characters or even less than that. So keywords need to be planted accordingly in the video description with the help of the YouTube keyword tool or SE Ranking suggestion tool.
  2. Tags have to be used with different keyword variations to include everything your audience can think of.
  3. Do not forget link building because there should be several links leading to your video.
  4. The video should have an engaging and colorful thumbnail of high quality.
  5. People watch videos on mobile and desktops, so you need to optimize them for a smoother viewing experience.
  6. There should be a video site map that provides details about your video to the search engine.

Final Words

Your video content must display a logo in the early part of the video and must have an interesting beginning to prevent your followers from simply strolling past it. Make sure to have consistent branding throughout the video and clarify the message you are conveying, making the brand memorable. will help you to increase the scope of marketing opportunities for your business. Lastly, make sure you create content that aligns with your brand values to stay authentic to your brand.

Business concept: arrow with Video Marketing -DepositPhotos

Faraz J.

Faraz J.

Read Full Bio