March 25, 2020 Last updated April 2nd, 2020 3,022 Reads share

The Ultimate Guide to Local SEO for Small Business

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Are you looking for a local SEO checklist for optimizing your small business? Sure, here, our comprehensive local SEO checklist will assist you in optimizing your website.

Although many are unaware of the local SEO, yet for having a successful business, it is the need of the hour to know what exactly it’s and how it can benefit your small business.

Here we are going to show you everything about it…

Why Is It Important?


  • Higher Search Engine Result Page

Local SEO increases the SERP. When someone searches for a particular thing to buy or lend a service in a city or a country, Google and other search engines will prefer to show those websites first that are using google maps and, ultimately, more visitors!

  • A Boost in Conversions

With this type of SEO, as local clients are the targets, so conversion rate remains higher.

  • Branding and Awareness

People in your area searching for business would come to know about your existence. It will make branding and spread awareness of your business.

  • Great Output

Those companies with optimized websites for locals succeed faster to generate more output revenue since their target is only that area.

Local SEO Checklist

The purpose of local SEO is just to target the searches in a specific geographical region. Whereas, when we talk about general SEO, it focuses the global searches.

One more difference is that, in general, SEO, you don’t need to give location awareness to Google, while in the case of Local SEO, it is a must to provide the location awareness.

This local SEO guide keeps all the vital information to get a start.

Logo Optimization

To optimize the logo of the website is the first step to make Google know about your business. Instead of uploading a logo file on the website with the name “Logo.png,” you should upload a file with your business name.

For Example, the Hasner Law uploaded its logo with the name “Hasner-Law-png” and not logo.png. More, you can use ALT text for all images. Use the same logo across all channels.

Local SEO Friendly Title, Descriptions & URLs

Making the titles, descriptions, and the URLs Local SEO friendly is the second step to optimize a business. First of all, the Title should be 50-60 characters.

When targeting the local customers, it’s necessary to add the location and more the local phone number into the description of the first 156 characters. All the URLs should be SEO friendly.

Like, for Hasner Law, it is:

Here, you can see the location “Georgia” and the query “Personal Injury lawyer” both.

The Map Pack

The map pack is the collection of three business results. These are map results (The Map), biz results (The Nap), and the organic results.

The map pack is also known as The Local Pack, and it’s necessary to make your business grow online.

At this step of Local SEO, you need to add your business on the Google map, add the name of your business, the full address of your business (The Map) on Google, and local phone number.

Make sure to use the phone number with local area code and not the toll-free number. Also, keep this information consistent.

Local SEO Keyword Research

At this stage of doing local SEO for your small business, you need to research the keywords. For local SEO, finding keywords is comfortable than general SEO. You can find the local keywords using the Keyword Planner or SE Ranking SEO Software. Use any one of these tools and set the location, then type the words related to your business, it will show the results people search a lot for. Make sure to avoid keyword stuffing within your content.

Google My Business

To have your business on Google, adding or registering your company, brand, or a business on Google Business. Registering on Google Business will require name, address, and ownership verification.

Once verified by Google Business, your company or business will be able to come in search results on the internet.

You need to add all the correct information along with the opening and closing hours of your business or office.

For Example, when you type Lorenz & Lorenz, you’ll find this result:

Keep everything consistent, and the website should be SEO friendly that can open on mobiles and all other devices within seconds.

Register With Foursquare for Business

At this step, register your business at Foursquare for Business. This is another directory to boost and get better results of your Local SEO.

It’s the platform with over sixty million users online. So, it can be much beneficial for your business.

Get More and More Reviews

Try to get online reviews as maximum as you can because it increases your business to appear first on google search.

These reviews are from the visitors and the buyers. They rate your product as well as your business or the website. More positive reviews give a signal to Google to rank your business fast.

Use Schema For Local SEO

Schemas or the structured data markup is a method to describe the data of your website or the business to google so that when its crawlers reach the pages and the content of your website, they can understand the text better.

Using Schema for optimizing a website is also useful. But in my perception and expertise in SEO, it’s not much esteemed, and Google does not rely on it as it relies on the Map Pack.

However, you should keep correct Schema on your website because every time Google changes its policies, and this is also very near to the ranking factors. So, it can benefit your business.

On-Site SEO For Local Businesses

At this step of On-Site SEO for a local business, you need to write unique content, keeping in mind that the content should be specifically related to that locality.

And, if your business operates in more than one area, cities or countries, so the pages on your business website should be completely different.

For Example, Hasner Law (Law Advisory Firm) operates both in Atlanta and Savannah. So on the website, you can check below their different locations with different phone numbers.

Start a Blog for Local Link Building

Start a blog section on your business website and write compelling, unique, and SEO optimized blogs for the readers. And the most important thing is to build the links.

Find the companies and the businesses related to your business in your local area and get links from their websites. These websites will help you getting the visitors and ultimately increasing your ranking on the search results.

Optimize Social Media Pages

For now, you should create pages on social media platforms like Facebook, Twitter, and Instagram and increase awareness.

Consistent posting the content and the replies to every user will also help your Local SEO efforts.

Use Chatbots for Local SEO

Chatbots are the software or a product of AI technology that enables both users and the company to interact with just messages. These are robotic and reply adeptly. Many brands, companies, and businesses are using this technology for real-life conversation.

Here are some reasons why Chatbots are essential for Local SEO.

  • Fast Customer Support

In this era of mobile phones, your users always expect a quick response to their messages and queries. For this, many big brands and companies, while using other call centers, they use chatbots as well. These chatbots never sleep and quickly reply 27/7. These chatbots ask the necessary information from customers and guide them.

  • More User Engagement

Chatbots increase user engagements. As your ultimate goal is to grab the attention of the customers, these chatbots will help you a lot in this effort. These robots will engage visitors on your website, reply to their queries, and guide them. Hence, more engagements will make the visitors land on your different pages and buy the products.

  • Stays on top of Customer Data

Mostly users on a website need to signup and then log in for any personalized help. This is annoying for many users. So, chatbots are the alternative tools to use for this purpose. Chatbots will not require any personal info and guide the user promptly.

  • Money-Saving

For local SEO of a small business to spend on the advertising, creating marketing emails and other such tactics is money demand. Big companies and businesses can use these ways. But for small businesses, chatbots can help to spread business awareness saving money.


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Irina Weber

Irina Weber

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