Marketing December 24, 2018 Last updated December 23rd, 2018 2,442 Reads share

WordPress Tactics That You Shoudn’t Avoid in 2019

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Mastering SEO is one of the key ways of excelling in today’s digital-savvy world. If you want to increase website traffic, boost conversion rates, and improve your ROI, you have to keep up with the changes in the digital marketing sphere.

SEO is not a new marketing strategy – it has been around for more than a decade. However, SEO techniques have changed over the years to accommodate new search engine algorithms and consumer behavior. Unfortunately, not every business owner is embracing the new changes.

If you are still using the old methodologies, it is time to review your SEO strategy and pluck out the weeds that are choking your digital campaign. In this light, here are 7 SEO mistakes that you are making, and which you should not carry forward in 2019.

Every year, new trends emerge in digital marketing. Woe unto you if you don’t stay up-to-date with them. Ignoring trends will hurt your SEO and favor competitors who leverage anything new that hits the market. For example, SEO techniques such as content syndication, video marketing, and influencer marketing were not in existence a decade ago. Businesses that are leveraging them can testify about the positive results of these trends.

People are always curious about new things. Don’t be the business that’s stuck to old methodologies while others have moved on to new trends. Keep yourself updated on SEO trends and learn how to implement them in your campaigns, and you will experience a wonderful outcome.

User-friendliness is an important aspect of SEO. Your catchy keywords and Meta tags may draw visitors to your site, but a poor layout will send them away as quickly as they came. Site optimization is a part of SEO. Work on making your site visually appealing. Create a smooth flow between the pages. Don’t overstuff pages with imagery. Place CTAs in strategic locations. Finally, make your website mobile-friendly. All these techniques will improve user experience, reduce bounce rates, and boost your site’s conversion rates.

Various tools such as Google Analytics can help you check metrics such as organic site traffic, bounce rate, conversion rate, click-through rate, page views, and nature of visitors. This information can help you to determine which SEO is working so that you can capitalize on it. Get analytics tools in 2019 and start monitoring the performance of your SEO strategies. You can also consult SEO experts if you are having a hard time understanding analytics and site monitoring tools.

A good SEO strategy is one that keeps up with the ever-changing algorithms. However, this does not mean that content should be targeted at these algorithms. Your goal is to attract visitors to your site, woo them with your content, and sell them your product or service. You may create keywords, Meta tags, and titles that are algorithm-friendly and which will rank you high on search engines, but these may fail to keep clients on your site.

As you work around the various SEO strategies, don’t lose sight of the important things; gaining and retaining new clients. Therefore, create wholesome content that not only attracts clients but also keeps them coming back. Focus on quality.

In today’s world where you can find almost any information on the internet, businesses are faced with the challenge of generating original content. Unique content makes your work stand out from competitors and promotes SEO. Unfortunately, some companies don’t strive to get original content – they merely plagiarize what is on the internet. Search engines can detect plagiarism, and they won’t rank your pages or posts highly in the search results for SEO if you have unoriginal work.

You don’t always have to come up with new ideas on a subject matter. However, how you present existing ideas is what makes a difference in SEO. Adopt a personalized tone, style, and structure for your content. Uniquely present your ideas and content, and your SEO strategy will begin to flourish.

If you are still using the old methodologies, it is time to review your SEO strategy and pluck out the weeds that are choking your digital campaign. In this light, here are 7 SEO mistakes that you are making, and which you should not carry forward in 2019.

Search Engine Optimization is growing bigger and better. Your business has more opportunities now to expand by utilizing SEO in its digital marketing campaigns. However, this will only happen if you stop making the above SEO mistakes. As you step into 2019, re-evaluate your SEO strategies and make the necessary tweaks and adjustments to optimize your campaigns and experience success in the digital space.

You see, a WordPress theme includes much more than colors and fonts. Those are handled in the CSS itself.

When you dig deeper, a theme needs to include a range of other items. For example, the actual templates where you will place content need to be individually mapped out and then build in PHP then uploaded to the WordPress install. Most non-custom themes have these already built coming in, but a fully custom theme will require them all to be created.

Also, you’ll be paying for development time to weave in all of the theme options you desire. Your options are to pay up for these to be built or make tradeoffs in functionality.

You get the picture. If you want a fully custom WordPress theme with all of the key features of a decent theme, expect to pay in excess of $20K in the majority of situations.

As yet another place where custom WordPress theme buildout will hit you, you can expect a long wait for your design partner to code and deploy all of those templates and features.

Oh, and I haven’t even mentioned the design parts themselves. the typical process involves a series of steps before coding even begins. these additional steps can take days, weeks, or months, depending on how clear you are on exactly what you expect in the end.

If you have a very clear idea of all of the details you’ll need to spell out (very rare in reality), perhaps the initial scoping of the project and mockups will take a couple of weeks. If not, you’re looking at 3-8 weeks in most cases to get the initial pieces in place.

I’ve seen custom WordPress deployments last from two months to over a year! How long are you willing to wait for the couple of special features and layouts you simply can’t live without? Is it worth the wait?

That decision is, of course, completely up to you. I like to get big projects done in as little time as possible, as do most busy marketers and business owners.

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Dhruv Mehta

Dhruv Mehta

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