March 18, 2019 Last updated June 3rd, 2022 1,450 Reads share

Grow Your Roofing Company Digitally With SEO – Gain New Clients and Get More Orders!

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Roofing companies are part of a highly competitive industry with each company struggling to establish itself on top. One of the main challenges faced within the roofing industry is finding new clients. Earlier, all you needed was a huge ad in the local yellow pages to attract customers. However, with the digital boom more and more people are going online to find solutions and businesses.

According to statistics, there are more than 67 thousand search queries made every second on Google alone. Out of these, almost 92% of search queries made through cell phones lead to action. So it’s obvious that Google is the most valuable marketing platform and is responsible for bringing you, additional clients. But here’s the challenge; 91.5% of the clicks go to the listings on the first page because let’s face it, no one goes to the second page of Google. To top it off, 47% of the business goes to the top 3 search results on the first page!

The first thing you need to do is to search for roofing companies on Google. Did your company show up in the first 3 results? If it did, that means you are doing something right. If not, the positions are probably filled by companies that have implemented successful roofing SEO strategies and they are the ones getting all the client leads.

Why generating client leads is important?

Now you must be wondering how SEO can help your business. Being in the roofing industry, you know the importance of getting a new client. Roofing companies have one of the highest client retention rates than any other industry. According to a survey, almost 70% of the people hire the same company for roofing repairs and installations. So if your company lands a new client, it is very likely that the client will hire you again. But it can be years before your services are required again. Your company’s life depends on a fresh supply of new clients which is why you need Roofing SEO!

What is Roofing SEO?

Basically, roofing SEO is the process of optimizing your company’s website with smart SEO strategies to ensure a higher ranking on search engines.

Think of your website as your online office. If you aren’t getting any traffic for your office, you are likely losing business. SEO strategies rely on a number of factors that improve the rankings of your website so that it shows up among the top search results.

Every time a customer enters certain keywords on Google; the search engine generates a bunch of results. At the top are ads for websites that have paid for that position, but according to a study, 80% of the people ignore paid ads. So we move on to the next results which are map links to the closest businesses that are relevant to the keywords. Finally, Google shows what are known as organic search results. Search Engine Optimization’s core aim is to make sure your business shows up in the top organic results.

The process of Roofing SEO:

Roofing SEO is done through a few basic steps:

Marketing Roofers through Keywords –

Identifying the correct target keywords can define your entire roofing SEO strategy. You can go about getting the highest quality content for your website but it will not increase your rating unless you have the correct keywords included.

Target audience – Initially you need to narrow down your target audience. Going after the right location and demographic criteria can dictate the parameters of a successful SEO campaign. When you narrow down your potential customers, you have a better insight into the keywords which will be used by them. For example, if you are going for upper–class families, using the word cheap and budget-friendly might not be a good idea and generate the wrong kind of leads.

Business model – Next you need to clearly define your business model. Outline your business strategy and the services you are offering to discover specific keywords. For example, if your business only provides asphalt roofing, then mentioning metal roofing in your content multiple times can get you ineffective leads.

Specific Location – Finally, your keywords should include the areas you are offering your service in. If your company is located in Florida, you need to specify it in the content. Furthermore, you can include other words that will help clients narrow down the exact locations your service is available in, for example, Roofing Contractors South Beach, Miami, Florida.

Using targeted keywords, you can produce quality content in the form of blogs and articles. Don’t forget that the content needs to be comprehensive for it to actually contribute to your website’s rankings. The better the content, the more likely it is for your website to get higher rankings.

Website Aesthetics –

When a potential client lands on your website, the first thing they look at before starting to read anything is the aesthetics. The layout of the homepage, the flow of content, and the general design can either impact the client or have them looking for an alternate website. A higher bounce rate and lower time spent on your website can have devastating effects on its ranking on Google.

Regular Updates –

According to statistics, the Google algorithm for ranking websites is updated up to 500 times a year. Every time Google changes the algorithm, it affects your website’s ranking. This means you need to constantly update your SEO strategies to maintain your search result rankings. The content that was getting you good leads last year will probably not do so today. Leading SEO professionals are constantly updating their strategies to identify ones that work the best. SEO strategies can also be different according to industry requirements, for example, and SEO plan for a photography company will most likely not work for a roofing company.

The Smart Choice:

Managing a roofing company is a full-time job and most contractors get overwhelmed by the prospect of keeping their website up to date. The smart choice is to delegate the internet marketing to experts such as Search Berg. Having completed over 1,500,000 successful SEO campaigns, the company is aware of the common problems most businesses face with their websites. They provide dedicated roofer SEO services using the latest online tools to help your website’s ranking.

About the Author

Bradley Cameron is an SEO expert at Search Berg with more than a decade of online marketing experience. Search Berg is a recognized award-winning digital marketing firm. Bradley specializes in link building services, on-page SEO, website development and also offers his expertise in small business SEO.

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Joseph Dyson

Joseph Dyson

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