Link building is one of the most important and challenging aspects of SEO. It has a huge potential to affect your website’s SERP rankings and can give you much-needed visibility on Google. It is thus critical for every website to get links from other websites in order to rank higher in search engine results. However, recently, it’s become even more challenging as you need to get backlinks from high-authority websites to really make a difference. And that is one of the several aspects of link building that make it challenging. To help you build links with ease, here are some advanced link building tactics that can help you rise to the top of the SERPs. 1. Create Quality Content Before you can get started building backlinks, you need to first give people a reason to link to your website. And that reason, beyond any doubt, has to be high-quality, informative content. A solid link building strategy always starts with the development of high-quality content to which people will want to naturally link. As your content starts gaining traction, people may start linking to it if they find it helpful. You need to ensure that you add enough context into the content that it elaborately explains the topic and encourages people to link to it on their own. Try writing long-form, informative blog posts which are at least 1142 words long as that’s the average length of a blog post. 2. Analyze Your Competitors You’re not the only one who’s trying to build links to rank higher up in the SERPs. Your competitors are trying to do the same thing, and you need to outsmart them to rank above them. For this, you need to conduct competitor research using a tool such as SpyFu. It can help you see their entire backlink profile. Image via SpyFu You can easily find out which websites they rely on for their link building and reach out to those websites to link back to you. This is extremely helpful as they’ve done all of the hard work of testing those websites for you. To build links in this manner, you need to use the Research-Learn-Replicate method. Here’s how you can do it: Research your competition using a competitor analysis tool. This will help you find all of the backlinks they have earned. Learn how they are earning their backlinks and learn their methods. Replicate their tactics and improve upon them to outrank them. 3. Repurpose Content It’s important to post new content regularly on your website. However, coming up with innovative content ideas frequently is quite challenging and time-consuming. Only when you post unique content will your audience be interested in linking back to your website. Because of this, a great link building technique is that of repurposing your content. You can recycle one form of content and create a different type of content from it. For instance, if you’ve written a blog post that has become an instant hit on your website, you can later repurpose it into a video. When you do so, you’ll be utilizing your content to its fullest. At the same time, your audience will get to see it in a different form and will perceive it as a unique piece of content. This may prompt them to link back to it. Additionally, everyone prefers different types of content. So, by repurposing your content, you’ll be able to maximize its reach too. Lastly, creating new content is costly, but repurposing content is much more cost-effective. 4. Influencer Marketing Influencer marketing is a very clever way of generating traffic and building links. In this form of marketing, you collaborate with an influencer who has a huge fan following on social media or on their blog. Through their content, they’ll promote your brand to their massive audience. This can prompt their followers to check out your brand and your website. This can help you build brand awareness and get more website visits. However, if your content is attractive and link-worthy, some of those visitors may end up linking back to your website as well. This can help you generate a lot of backlinks that can help improve your website’s rankings in the SERPs. While this may cost you a bit more, the results are equally rewarding. For instance, according to Influence.co, Instagram influencer rates vary between $124 and $1400 based on their audience size. Image via Influence.co However, for this to work, you need to partner with the right influencers. This is because there are many fake influencers out there who may have purchased likes and followers. You need to stay away from them as they can harm your brand’s reputation. 5. Broken Link Building One of the best ways of building links is through broken links. These links are ones that are not available anymore due to a variety of reasons, such as a website being taken down. Whatever the reason, a broken link isn’t helpful in SEO as it can hamper the user experience of the website. No one wants to end up on a page that’s dead when they are looking for information. This is the factor that you can use to your advantage to build links for your website. Whenever you find a broken link on another website in your niche, you can reach out to the webmaster. Help them identify the broken link and then ask them for a link to your website in return. A great idea is to have them replace the broken link with a relevant one from your website. This may make the offer sweeter for them too. To find broken links on a website, you can use tools like Power Mapper. 6. Guest Posting Guest posting is a great way of getting backlinks to your website. In this form of link building, you can reach out to the webmasters of other websites in your niche and ask for the opportunity to submit a guest post. Do ensure, though, that the website has a high domain authority. Although some websites charge for guest posts, you can pitch a barter to them. Then they can also write a guest post for your website and benefit from it too. This way, it’s a win-win situation for both of you. Their audience will notice your brand and your audience will see theirs. This is why it’s a great idea to write guest posts as often as possible. Most websites will promote your guest posts on their social media channels, and this can bring in additional engagement for your website. 7. Create Infographics and High-Quality Images Visual content is a more powerful way to catch people’s attention than text. Infographics, for example, can deliver a lot of information through crisp sentences and have a visual aspect as well. This makes it both attractive and informative. Additionally, as it’s an image, it can be shared with relative ease. You can even add an embed code below the infographic so that those who are interested in publishing it on their own websites just need to copy-paste the code. Similarly, images are needed for all forms of blog posts and guest posts. If you come up with high-quality images, people may find them useful and will use them on their websites. When they use them, they’ll link back to your website, and this can help you earn valuable backlinks too. 8. Social Media Social media is a very valuable platform for marketing your brand. While it doesn’t directly fetch you backlinks, it does assist you in the process. Due to the high authority of social media websites, your posts on these websites will rank higher in SERPs. This, in turn, will bring more visitors to the post and subsequently to your website. If the visitors find your website useful, they may end up linking to it from their own websites. As the traffic coming from social media can be massive, you could end up getting a lot of backlinks without much effort. Additionally, Google does take social signals into account for ranking your website. So a viral post on social media can help you get traction too. For instance, Jimmy Hickey, the founder of a hat-making company, Findlay Hats, posted on Reddit about his brand. This post quickly gained traction and got over 33k upvotes. This gave his brand a lot of visibility. Image via Reddit Final Thoughts Link building is a process that takes a lot of dedication and time. However, when done right, you are rewarded with increased traffic and higher SERP rankings. There are many different ways to build backlinks. You can write high-quality guest posts for authoritative websites regularly. Or you can find websites in your niche which have broken links and reach out to them to replace the link with yours. You can even partner with influencers to spread the word about your brand to earn more backlinks. You can also use the power of social media to get even more traction on your posts. Just remember, it’s important to write high-quality content that people would naturally want to link to. What are other methods do you use for link building? Let me know in the comments.