What Is the Google Knowledge Graph (and Does It Affect SEO)? The knowledge graph is a semantic technology and knowledge base of the Google company that allows you to find not only narrow information about the requested object or phenomenon, but also various information regarding the requested object. In this technology, Google brings the search closer to human perception: if you ask a person what Jupiter […] Nick Brown July 29, 2021 1,661 Reads share
Business How to Optimize Your B2B Customer Touchpoints In a world where customer experience is everything, the importance of optimizing B2B customer touchpoints can’t be emphasized enough. It’s possible to influence every interaction a customer has with your business, to ensure that they all contribute to a positive overall customer journey. The aim of this is to improve your conversion and retention rates. […] Grace Lau July 29, 2021 5,345 Reads share
Business Influencer Marketing: Not only suitable for social media channels! Influencer Marketing – What is it all about? The word “influencer” comes from the English and means “to influence”. That is why influencer marketing is often referred to as multiplier marketing. With this marketing strategy, various influencers (opinion makers / influencers) are specifically integrated into the brand communication. You use the awareness of these people and their reach […] Layla Flinn July 25, 2021 1,343 Reads share
All about Marketing Reporting Software for Digital Agencies Today digital marketing is a big, broad behemoth. Modern agencies begin from scratch to managing advertising spend, followed by posting and being proactive to social media comments for clients. A wide range of different strategies to reach the client’s overall goal is the ultimate goal. But even if the plan is indifferent, the marketing reporting […] Deepika Varma July 21, 2021 1,447 Reads share
Marketing This is what makes a great brand logo This is what makes a great brand logo: For years companies have used logos to convey key brand messaging. They call out from the shelves and windows of shops, from billboards, TV campaigns, through to promotional products like t-shirts and more recently face masks. Organizations have logos for the exact same reason why they have […] Sam Bramwell July 19, 2021 1,549 Reads share
Marketing Practical Tricks and Tips Listing High on Google Search Engines Today, it’s almost impossible to think about successfully running your brand or company without a website or digital media presence. However, with countless new websites launching every day, getting to the top of the list is easier said than done. One of the most effective ways of getting to the top of search engine results is […] Sami Shaikh July 15, 2021 1,375 Reads share
Business 7 Budget Marketing Tips for Your StartUp Starting a new business can be difficult. With roadblocks like limited capital, large competitors, and essentially brand irrelevancy, it can feel like you’re running uphill in sand. Fortunately, there are ways you can market your business on a budget. Keep reading for seven marketing tips that startups can use without breaking the bank. Establish Your […] Daniel Bailey July 15, 2021 1,348 Reads share
Marketing The New Instagram Algorithm: How to Increase Reach The Instagram algorithm is complex and as of recently, has made it more difficult for your business to reach people. In 2021, the algorithm switched up its priorities by focusing on saves as opposed to years of like prioritization. While this brings difficulties, once you have mastered the algorithm, you can still utilize Instagram as […] Olivia Fairhurst July 14, 2021 1,013 Reads share
Marketing 5 Tricks on How to Develop a Digital-First Workforce We’re lucky to be alive during a workplace tech revolution. As the majority of the world’s population was practicing social distancing and work from home, numerous organizations shifted to a digital-first strategy. Even before the pandemic, employees were leveraging technologies to optimize business operations. These technologies offer the possibility of greater efficiency and stronger customer […] Kistopher Langdon July 11, 2021 841 Reads share
Marketing 5 Ways To Use Portable Gazebos For Brand Marketing When you market your business, you need to use the right tactics to reach your target audience. The audience should know what product you’re offering and other essential information, such as the prices and promotions. You have to reach a high number of prospects at a time, and you have to convince them about the value of your product. This is […] Gabriel Simmons July 7, 2021 1,318 Reads share