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Tracy Vides Articles

Tracy Vides is a writer, researcher and strategist, who firmly believes in the benefits that branded content and social media bring to small business! Tracy also writes for Business 2 Community, Steamfeed, and other major business and tech blogs. Connect with her @TracyVides on Twitter.

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Latest Articles

Marketing

3 Sure-Fire Ways to Diversify Your Web Traffic

Tracy Vides April 10, 2017

3 Actionable Tips & Resources to Boost ROI Using Predictive Analytics

Tracy Vides March 16, 2017

How to Up the Ante of Your Market Research

Tracy Vides October 12, 2015

Email Marketing War: The Conflict of Content, Design and Deals

Tracy Vides October 2, 2015
Marketing

Marketing to Millennials: 4 Common Mistakes to Avoid

Tracy Vides September 22, 2015
Management

9 Belt Tightening Ideas for Your Startup

Tracy Vides September 16, 2015
Marketing

4 Ecommerce Tools Small Retailers Should Tinker With

Tracy Vides May 6, 2015
Marketing

5 Notable Shifts In Search Marketing In 2014

Tracy Vides January 28, 2015

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All Articles by Tracy Vides

Tracy Vides January 26, 2015

6 Canny Tools To Hustle Your Startup Along

Tracy Vides November 25, 2014

How Social Media Spurs Shopping Trends

Tracy Vides October 17, 2014

Who Said Social Media Can’t Work For Real Estate Brands?

Tracy Vides September 17, 2014

5 Simple But Strong Rules For Creating Authoritative Content

Tracy Vides April 3, 2014

Social Media For Start-Ups: A Reliable List Of Do’s And Don’ts

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Latest Articles

Happy African American lady in casual outfit with shopping basket in hand choosing food from products in small supermarket among colorful boxes on shelves and smiling with mouth opened

In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling

Tweak Your Biz Editorial Team June 30, 2026

When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting

Tweak Your Biz Editorial Team June 30, 2026
A view of the historic Völklingen Ironworks industrial facility under a clear blue sky.

When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns

Tweak Your Biz Editorial Team June 30, 2026
Close-up of two natural bar soaps on a white powdered surface, emphasizing hygiene.

As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake

Tweak Your Biz Editorial Team June 30, 2026
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