When it comes to driving search traffic and improving conversion rates and sales for any eCommerce site, image optimization is one of the most vital yet neglected areas.
Image Optimization
In terms of search engine optimization, people mainly tend to think about backlinks, content, and keywords. Of course, these are all important areas.
Nevertheless, there are plenty of other areas that you need to consider when it comes to powerful ways to optimize your website.
Image optimization can benefit your website in many different ways. It can help you to boost your eCommerce store ranking.
It can also result in faster loading times, leading to more conversions, as well as bringing new traffic sources to your website.
In order to optimize your product images successfully, you need to make sure that you have a good tool for that image optimization.
You also need to have a careful and considered strategy. This should always begin by focusing on selecting high-quality images. After all, there is no point in optimizing low-quality images for your eStore.
Even if they do show up in the Google search results, the photos will not look attractive and no one is going to be motivated to click on them.
Bad Practices
You need to make sure you own your copyright.
One thing you should never do is copy and paste images from other websites to our eCommerce store. Not only is this terrible for search engine optimization but it can also result in you getting sued.
Another important piece of advice is to only select one primary keyword for each picture.
All
This can be a phrase or word that people are most likely to be looking for. Make sure you use Google Analytics data to empower your
Naming and Tagging Your Images
You can also enhance
A lot of people make the error of uploading photographs with their original names.
This is not something that you should do. Instead of having a photo named with random letters and numbers, it should contain keywords that are relevant to the image and will help you to rank better.
You also need to make sure you set up alt tags on the images.
These are vital because they represent details about the picture displayed in the event that the photo does not successfully load.
Google considers this a critical ranking factor because the tag is utilized to describe the image. You should use a minimum of 125 characters for the alt tag.
A title tag is also going to be critical when optimizing your image.
When you move your mouse cursor over a picture, you will usually see a visual caption with a text.
This is the title tag. The main idea behind this is to display information about the image to the user. In a lot of instances, this will even boost the chances of the person clicking on the image.
Last but not least, you need to manage page load times.
Page load times can have a massive impact on your SEO ranking, and one factor that can slow down your website is big image files.
This is why you need to compress images effectively.
Not only compress, but reduce in size, make sure they are responsive and deliver them fast. This is where the tool we mentioned at the top comes in handy.
Conclusion
So there you have it, these are all good tips that you need in order to optimize your product images effectively.
If you follow the advice that has been mentioned above, you will give yourself a great foundation for boosting traffic and increasing eCommerce revenue.
eCommerce concept -DepositPhotos
