Marketing August 28, 2018 65 Reads share

10 Digital Marketing Tools For Unleashing Your Small Business

Digital Marketing ToolsImage Credit: ShutterStock

In today’s day and age with everything having gone digital, it is more critical than ever that small businesses have an impactful digital marketing strategy in place to ensure they remain competitive in an increasingly digital world. Fortunately, there are a myriad of tools to help small businesses refine and capitalize on their digital marketing strategies.

If you are set on getting the most out of your digital marketing efforts, consider the following best ten digital marketing tools for small business owners and entrepreneurs.

1. Keyword Planner for Targeted Digital Marketing

Successful SEO campaigns must have the right keywords to be effective and to rank well in search engines. You’ll want to make sure your SEO campaign is complete with the best keywords by using Google’s Keyword Planner.

2. Copyscape Plagiarism Checker

Ultimately, original and engaging content is what drives digital marketing campaigns. To be successful online, every small business needs to produce, publish, and share quality and original content. Corporate Business Solutions reviews note that content comes in all shapes and sizes, such as helpful how-tos, webinars, whitepapers, roundups, and rants. Having said that, there is one type of content that crushes almost anything else you can publish: original research.

In order to ensure your content is novel and is not taken from other sites, you can use Copyscape Plagiarism Checker, the web’s leading original content checker.

3. Sharethrough

Headlines are of utmost importance in digital marketing campaigns that involve content. According to a recent study, the average online reader reads 80% of headlines but just 20% read the entire article.

It is largely important to create compelling and engaging headlines as part of any small business’s digital marketing campaign. This is when the Sharethrough Headline tool can be an integral part of your strategy. Sharethrough analyzes your headlines, giving it a score based on a specific linguistic algorithm to ensure you have the best headlines to help attract maximum readers.

4. MozBar

Another amazing tool for improving SEO campaigns is the MozBar browser extension, which allows you to conduct metric reporting, keyword ranking data analysis, and schema validation from your browser. With an effective SEO strategy, your small business is missing out on real growth opportunities.

5. WordStream Landing Page Grader

Landing pages (a page that a reader lands on from another website) are legitimate assets in online marketing campaigns. In just a few seconds, a landing page takes a completely unfamiliar reader to make a decision about whether to stay on your site or leave it. With the WordStream Landing Page Grader, you can enhance the effectiveness of your landing pages with personalized and detailed reports.

6. TubeBuddy

There is no doubt that video has grown to be one of the hottest digital marketing trends of the modern era with the likes of YouTube being watched by billions of users. With the prolific rise and popularity of online videos, it is critical that video content is effectively optimized.

Optimizing your videos properly and effectively can certainly help you get your channel where you want it to go. Tools such as TubeBuddy can be used to optimize video content. The best part about this is that TubeBuddy is a free browser extension which integrates directly into YouTube to help your small business run its YouTube channel with greater ease and efficiency.

7. DudaOne

There is no doubt that you are legitimately missing out on the myriad of opportunities a business website offers if your company doesn’t yet have a website. If you are unsure about how to create a website, you can use one of the many website builders available. Website builders are the perfect solution for individuals, small businesses, or startup entrepreneurs. DudaOne is an innovative website builder, which focuses on building mobile responsive websites with intelligent social media integration and built-in analytics.

8. Picktochart

The old adage of a picture tells 1000 words bares real truth in the modern digital world. Ensuring your digital and social media marketing campaigns are as compelling as possible by using image maker tools such as Picktochart is important. This popular online image maker tool allows you to create graphics, infographics, and presentations to take your visual communication to the next level without hiring a graphic designer.

9. WordPress CMS

Have you built a website before? Chances are, the answer to that question is “Nope!” Most people avoid building their own website because they’re worried about complex coding and keeping up with modern trends in web design. But, content management systems, like WordPress, allow virtually anyone to build their own website.

Even if you use a web design firm to custom-code a template that meets your needs, I recommend insisting on WordPress as the back-end content manager. This CMS allows you to personally decide what content is displayed on your site. Then, you can add or remove content as required. WordPress is also fine-tuned to support the on and off-page SEO strategies you’ll need in order to ensure your target audience sees your content.

This is one of many reasons why WordPress is the best for startups and SMEs.

10. Yes, Chromebook is a Legitimate Rival to Traditional PCs

Okay, this last point may come as a shocker. But, I’ve spent the past week on vacation with my family. With all of the hazards of travel, I didn’t want to risk my expensive laptop. So, I opted to dust-off my 1 year old chromebook. I was expecting to be able to keep up with emails (with the added benefit of a large screen and keyboard), and trudge through a few different apps. It turns out, chromebook OS’ most recent update empowers this budget-grade machine beyond my wildest dreams.

Content is king in digital marketing. Road warriors need the ability to keep their target market updated with latest news, trends and opportunities. I’ve been able to survive more than 12 hour stints without plugging into a power socket. And the google suite of productivity apps make working on blog content easier than ever.

Chrome OS is designed to be lightweight. It isn’t designed to be a heavy-hitter in the productivity space, but for content development on the road, it’s hard to beat.

In conclusion, everything you use to generate your digital content is important. The simplest tool can give you the biggest competitive advantage. It’s time to go through your digital toolbox and find ways to sharpen your edge.

Ajeet Singh

Ajeet Singh

Ajeet is a research analyst at FRACTL. He analyzes and researches various marketing patterns. He also has extensive experience in community management, social media consultancy, child safety, and crisis management.

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