December 28, 2018 Last updated December 29th, 2018 2,104 Reads share

Important Metrics When Measuring Digital Marketing Success

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When John Doe started off with his software firm and launched a website to sell his Social Media Marketing expertise, he realized that the growth of his brand is dependent on two things

How many leads he has scored & how many sales he has successfully closed!

Although these two metrics hold significant importance in the world of digital marketing, it is not the only metrics which define the success ratio of a marketing campaign. You need to analyze what is the end-game of your business module…

Ask yourself the following questions:

  • Do you want to bring more network traffic to your website?
  • Or are you looking forward to growing your social media reach?
  • Or do you want to increase your email opening and click-through rates?

Whether you are in the brand awareness stage or you are in the sales conversion stage, you will learn that there are several different digital marketing metrics which can help you measure the success ratio of your online business!

Not only that, but these metrics can help you identify your future goals. Based on their respective results, you can then design your future marketing campaigns accordingly.

Are you eager to learn about such metrics? Here are some interesting metrics to grow your business.

Website Traffic by Source

A metric which helps entrepreneurs to track where their website visitors are coming from is none other but website traffic by source. There are several marketing platforms available across the Internet and you certainly can’t invest in your time and capital on all of them. With Traffic by Source, you are capable to learn which sources are the best to keep a watch on while running different marketing campaigns.

It helps you to determine which sources are the winners and which of them requires more attention. It will eventually help you narrow down the spending’s and save you a valuable amount of time in deciding what type of content would suit best for your digital solution. If you have previously used Google Analytics, then I am sure you are well aware of these different traffic sources. Here are the most commonly trackable traffic sources by Google Analytics:

  • Organic Search – When users clicked a link on a search engine and come to your website
  • Direct Visitors – When users directly type in your URL directly into the search bar.
  • Referrals – When users clicked on a link from some another website and come to yours.
  • Social – When users come to a website and found your social media profile or posts.

Study New vs Returning Visitors

If you want to learn about the relevancy of your website, then you need to study the following dual metric. This metric will provide you a clear insight on which content is worth a second look.

Let’s assume that you are running a blog page, then the New vs Returning Visitor metric will allow you to measure which of the blog posts are performing well and what should be your next topics to cover.

New Visitor metric will show you how much organic traffic your website has received.

Returning Visitors metric will show you how many people come back to browse on your website.

If you are wondering how you can increase new and returning visitors on your website, then

  • Create and publish valuable content which can be then found organically on search engines.
  • Create and use a Twitter account to promote each of your published blog posts with relevant hashtags.
  • Create an email list and send your subscribers your blog post every time you publish a new piece.

Page Views & Most Visited Pages

One of the broadest of all page-related measurements in the world of digital marketing is none other but the page views option. If a user who repeatedly visits the same page over and over again will ultimately contribute to the page views metric. This metrics really help you to understand which website pages are getting the most page views and which areas of the website are getting the least.

If you want to determine which areas of your website are the treasure troves, then you always visit the Most Visited Pages metric. This metric is present in the “Behaviors” section of the Google Analytics. It shows a variety of information through which you can find out where your website visitors are coming from and how long they stayed on the respective page. If you want to perform a deeper analysis, you can check out the Behavior Flow metrics to further analyze them.

Exit Rate & Bounce Rate

The Exit metric is highly important for digital marketers because it allows them to learn where exactly in your buyer’s journey did a user left your product once they reviewed the content on your website. When someone views only one page and leaves the website, then that audience information is recorded in the Analytics as Bounce Rate. Unlike Bounce Rates, Exit Rates represent where the user lost interest after spending time exploring your website.

The Bounce Rate can help reveal which visitors are leaving and what are the reasons behind leaving the website. Here are some reasons why your visitors might be leaving your website.

  • Your website looks bad in design or takes a lot of time to load.
  • They are incapable to find what they are seeking for on your website.
  • They were reading relevant content but don’t have the urge to click further.

Only when your website is designed in such a way that it sends the audience to a separate URL for conversion, then you should seek the Bounce Rate number to determine if your campaign is effective.

Concluding Thoughts

There are many digital marketing metrics which we haven’t discussed in our articles such as social outreach and impressions; however, such metrics have been commonly discussed by various digital marketing agencies on several platforms on the Internet. Henceforth, we have picked other metrics that we found are rarely discussed or are pushed way down below in the articles.

These are the metrics which aren’t discussed at all.

Do you find this article an interesting read? Please do leave your feedback in the comments below.

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