Marketing January 10, 2020 Last updated March 5th, 2020 226 Reads share

Sleek Logos Are Bound to Make an Impact on Your Brand

Image Credit: DepositPhotos

Ever wondered what’s the secret behind making your brand thrive in the world of extreme competition? It’s not a simple question to answer. But you are probably aware of the fact that some top-notch brands are able to dominate the market successfully. Be it Apple, Starbucks or any other well-known brand people know them because they have earned their brand image in the market. Do they know some logo designing hacks that make them super competitive? Yes, they do! If you see their logo you will directly feel resonated with their design just because they know the right knack of crafting sleek logos.

Let’s dive in to see how sleek logos help your business grow.

Helps Audience Recall Your Brand

The design of your logo can be animated, abstract, mascot or pictorial logotype. But, the effectiveness lies in how magnetic your logo is to help people recall your brand. People naturally visualize the logo whenever they think of a brand. For instance, if you think about the technology you will get Apple in your mind. You can get creative logo design ideas from professional graphic design agencies such as Logo Orbit.

That is how top-tier brands have positioned their logo in the mind of consumers. They crafted a logo that delivers their brand message in a subtle way. Make sure the logo design speaks on behalf of your brand so that people can relate to it. Each element of your logo must align with your brand core features.

If your audience can easily relate with your brand logo they are more likely to remember your brand. Even in the ground of extreme competition, your brand will be the first to come in their mind. All it requires a unique concept, visual differentiation, and an intriguing message that makes you stand out in the crowd.

Build Brand Image and Trust

A strong brand image depends on several factors but the one that holds the most weight is the logo of your business. As the logo will be placed on every corporate branding material you use to exhibit your brand image. You need to be thoughtful before you decide on your logo as it either makes people trust your brand or take their focus away from the brand if it seems complex or unprofessional. Think about an apparel business whose logo seems outdated to you. Would you still consider buying their stuff or trust that brand? Probably not. You need to design a logo that makes people trust your brand.

Placing a business logo on corporate customer touchpoints is one great practice to make people aware of your brand. If the logo is simple, professional and memorable it will help the target audience develop trust easily in your business products or services. Moreover, using your logo on social platforms can help you gain strong brand recognition. But, it all depends on how visually appealing your logo appears to be.

Represent Business Professionalism

The market size of logo design service in the US alone is approximately $3 billion. 67 percent of small businesses tend to spend $500 to get a professional logo for their business. In the time span of 5 years, the graphic design industry revenue skyrocket at an annualized rate of approx. 3.5% to $14.8 billion in which, in 2019 the growth accelerated by 2.7 percent alone in 1 year for the US market. Which makes it obvious how important a business logo is to reflect the authenticity and credibility of your business

The first impression counts the most and the same goes for your business too. No matter how good your product/service is. If the visual appearance of your business does not align with the audience it is of no worth. Make sure you craft a logo that portrays professionalism and makes people trust your brand as soon as they come across the logo. Also, a unique logo will help you inspire a new market segment.

Convey Your Brand Message

A business logo helps you deliver the brand message to the audience worldwide if crafted strategically. It needs to represent the core identity of your brand. Understand the psychological influence of the diversified logo shapes, fonts, and color graphics before you embed them in your design. Your audience will be analyzing your brand image primarily on the basis of your logo.

For instance, the arrow symbol represents direction. And, if used in a logo gives the message of a business that is associated with movements – such as businesses that are delivering/shipping goods or services. Likewise, different colors and fonts give rise to different meanings and emotions. Use them accordingly to give the right message to the right audience.

Have a logo design that makes it easier for the audience to resonate with your brand message easily. Use simple design elements to ensure your logo provides a specific message and not confuse them with multiple objects. Remember, a good logo is one when the audience sees them it instantly gives them a clear idea of what your brand stands for.

Helps Gain Lion’s Share of Audience

Your business logo has the incredible potential to influence your target audience. Professional logo design is imperative to make your business gain and retain potential customers. Your business logo needs to represent your brand core message and the value it intends to deliver. Think critically about your logo typeface, shape, size, color and font. As it holds the ability to influence your audience perception towards your brand.

Each aspect of your logo design communicates a visual signal to your audience. Thus, you need to ensure the elements of your logo reflect professionalism while evoking a positive impression on your audience. Craft a logo that is simple to understand, easy to recall and versatile enough to be used for your branding activities. Just as established brands make their logo aesthetic for instance, with the craving of coffee we instantly recall Starbucks – that’s how their logo is positioned in our mind.

Conclusion

Sleek logos are imperative to your business success. You need to ensure your logo makes people intrigue about your brand. Good design has the potential to influence people if crafted with extreme creativity. Moreover, you can always revamp your logo design to keep it updated with the newest trends. It is always recommended to keep your logo flexible to changes. As the design industry is overwhelmed with innovation and you have to keep your graphic design in alignment with what is trending in the market.

 

graphic designer – DepositPhotos

Corina Joseph

Corina Joseph

Corina Joseph is a creative branding expert at Logo Orbit - a professional logo design agency. She's a professional blogger and loves exploring the latest trends over different niches like Technology Trends, Branding Tips, Logo Designing, and Trending Mobile Apps & Web Designs.

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