Marketing February 13, 2020 Last updated March 18th, 2020 164 Reads share

Importance of Theme Consistency in Instagram Marketing 

Image Credit: DepositPhotos

If you’re an Instagram addict like I am, you would agree with me when I say that the accounts with the best Instagram themes have one thing in common – they have the highest follower counts. What’s with maintaining consistency then, you might ask. 

In a nutshell, successful Instagram feeds are not only pleasant to the eyes but also reflect the impression of the brand’s aesthetics to its viewers. Some of the most popular brands have implemented the strategy of maintaining a common theme, and today we are going to discuss why it works. 

Here are some of the reasons why you should be maintaining consistency in your Instagram color themes: 

Good Feeds Attract Everyone 

“A thing of beauty is a joy forever.” – John Keats 

Check out the Instagram handle of the beverage company Frooti. I bet you won’t be able to resist scrolling through their entire gallery. Impressive, right? This company always maintained yellow and orange Instagram themes, but they started getting attention like crazy after introducing miniature art in their advertisements and IG posts. 

The results are evident- their Instagram marketing assisted them in growing their page three folds, reaching more customers every day. You can witness something similar in the IG handles of Tasty, Lil Miquela, Etsy India, etc.- who manage to gain new audiences every day due to the quality of feed that they maintain on Instagram. 

When someone clicks on your feed, the only thing that decides if they will follow your account or not is the impression that they get in that first glance. Brushing up your feed gives it a more professional look, and the viewers are more likely to follow it. 

Stand out From the Crowd

Remember when you were sitting at your desk, scrolling through your IG feed, and you saw that one photo of a crunchy chicken burger that made you drool. The picture has a theme of white and red, can you guess the brand here? Of course, you can. I just heard those words in your mind. 

It is what exactly your theme is supposed to do- distinct you from everyone else in the market. This way, people spot your products in a single glance. The result? Your brand name stays on the top of their heads. They may consider buying that Spiderman T-shirt from your store the next time they think of getting one. 

Maintaining a cohesive aesthetics, thus, is an excellent way of re-marketing in the eyes of your existing leads, and is especially beneficial when used on IG posts, as they contain pictures on which the audience does not wait for more than 5 seconds. 

Faster and Easier Editing 

This point is very apparent- when you already know the theme that you are going to use on your picture, you click the images accordingly, edit them with the same filters, and the entire image creation process takes about less than half of the time than it should. 

Example- The apparel brand DÔEN maintains a pretty warm, sunny vintage look with their Instagram themes that gives a pleasant earthy vibe. Believe it or not, it is one of the reasons behind their Instagram success. You can see that apart from the clothing options, it is their theme that makes the clothes stand out better in those pictures. 

Observe how the pictures are simple and not taken in any studio, but yet look amazing just because of a simple hack- using the same theme in all the pictures. So they take less time and effort to create these posts and yet catch more attention. It’s a win-win situation! 

Feed Looks Organized 

When all of your posts have a common thread among them, they not only look visually appealing but also look like they go together. A common Instagram color theme, similar subject, a standard picture framework, etc. makes your feed look more organized. 

A more organized feed creates a better impression of brand consistency in the eyes of new visitors. Your pre-existing customers also find it easier to look for a product on your feed this way. 

Always keep in mind the creative angle of your posts and formulate similar content in the future to reach out to your audience with the best content that you can offer. There are various automation tools available in the market that assist you in reaching the maximum audience like Socinator, CrawMonkey, Instazood, etc. 

Keeps the Creative Juices Flowing 

One influential consequence of building and maintaining a catchy theme is that it becomes mandatory for you to sustain it further. So you cannot afford to come up with a simple ad/ post, and as a result, you always have to create something new and unique. 

Maintaining Instagram aesthetics, in other words, is like promising your brand about getting creative with every new post. Also, a pretty theme, apart from being a powerful Instagram marketing hack, acts as an artistic source of inspiration for the marketers themselves. 

Brands like Faber Castell and Youva post some of the most creative posts on Instagram while maintaining the aesthetics of their feed in the best possible way. 

No Consistency=Brand Confusion 

Do you ever randomly scroll down an Instagram artist’s feed just for the sake of pleasing your eyes, but then discover the variation in their posts- from digital art to graffiti and DIYs. So now you think to yourself, “Okay, this is just a page that compiles all the other Instagram artists. It’s not their own creation.” 

What makes you think so? I get it – it’s the inconsistency in the theme. Something similar happens when you do not maintain a consistent theme for your posts. You confuse the audience, and they become unable to distinguish your brand from others. It gets difficult for them to spot your advertisement or products in the market among your competitors. 

As a result, the audience who already know about your brand does not click on your posts, because they sometimes don’t spot it. In short, forget about attracting more visitors- you end up losing your pre-existing ones. 

Wrapping It Up 

Going creative with your Instagram themes work well, but maintaining uniformity in them works insane. Developing the best theme might look a bit difficult at first, but pays off later. 

Brush up your Instagram marketing campaigns, apply the right tools and strategies, and you are good to go. Is there anything that I missed? Do you have any questions? Let me know in the comments below! 

Instagram branding – DepositPhotos

Sumit Ghosh

Sumit Ghosh

Renowned performance marketer, user acquisition expert, and a product fanatic from Bangalore. He is a prominent speaker in masterminds and events in the performance marketing space. Sumit is the Founder of Socioboard, which owns products like Poweradspy, Socinator, Gramboard, DominatorHouse, and mobile apps in social media automation space which have millions of users.

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