Marketing April 8, 2015 Last updated September 18th, 2018 451 Reads share

Is Email Marketing a Great Way Forward for the Travel Brands?

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Running a travel business isn’t an easy thing. The number of people who love to travel on a regular basis isn’t low. So, there’s no reason you are going to run out of your target audience. But the competition is high as well. You need to beef up your marketing endeavors to reach out to the audience in a way which is more innovative and engaging than what your competitors are doing. So, you should try out various methods that can help you connect with your potential customers in the best possible manner.

The internet is already available to half the population of the world. And it is set to become more widespread in the years to come. It is expected to become more geographically dispersed.

Email Marketing for Travel Businesses As Well

There may be different ways to present your travel business in front of customers to rouse their interest. It should be done in such a way that they tend to come to you whenever they need some product or service that you offer. And this can only be done by keeping your business in line with their requirements. And also by ensuring that they are aware of all that you have to offer them. You can depend on a number of marketing methods, such as blogging, social media, and so on. In addition, you can also boost a perfect email marketing procedure and start a campaign.

Email Marketing to Expand

A large number of travel businesses use email marketing to expand. And that’s not without any reason. In 2014, there were 4.1 billion email accounts in the world. And the number is on the rise on a daily basis. So, it is important to integrate email in your marketing endeavors. While you can retain the existing customers with that, email marketing can also attract new customers to subscribe to your services.

So, how can you do that?

It is important to follow a few important steps to ensure that you are in the right track in the process of spreading the word about your travel business through emails.

#1. Continue Emailing throughout the Year

There might be some specific time of the year when the people love to go on a vacation. But that does not mean that you will be sending marketing emails for your travel company only during that time. Remember, the planning for a trip begins much earlier. So, send the emails on a regular basis.

#2. Include Images and Videos in the Email

Why would your customers visit the place where you are organizing the trip? It’s you who need to make them feel attracted towards the place. And you can do that by making them dream about it. Embed enticing images in the email. Include links of videos that offer astounding views of the places. These are expected to make anyone fascinated and they will readily go on a trip with you.

#3. Provide Opportunity to Subscribe Easily

Why are you planning to send the emails to your target audience? You want them to go on a trip offered by you, isn’t it? To do that, they need to remain abreast about the new places where you are offering trips as well. How will you let them know about those new places? Of course, through the emails. And to know that, the audience needs to receive the mail. So, provide them an opportunity to subscribe to your emails on traveling.

#4. Make Opting Out Easy As Well

Even when you make it easy for the viewers to subscribe to your products and services, you might find that people are not using the option. That’s primarily because it might be easy to subscribe to your emails, but it’s not that easy to get out of your emailing list. This might sound contradictory, but you need to have both options equally open for your target audience. After opting for the emails, if a person finds that the

#5. A Catchy Subject Line

The subject line is one of the most important things in an email. It is the group of words that need to have enough power to draw the reader to open the mail even when it is viewed amid a number of other mails in the inbox. But how can you write a subject line, which is smart and interesting? That makes your customers ready to go on a trip with you? Here’s a quick look:

  • Use 40 characters or less in it, including the spaces in between
  • Include the name of the place where the reader can go on a trip
  • Have a call to action that gives the viewers the reason to open the email

In addition, you should also try to tell exactly what is there inside – that is, what the email contains. It might be some amazing pictures of the place, a link to a video or something else. But keep it simple and let people know from the subject line itself what they can get from your email.

#6. Share Details about the Place Where the Customers are Visiting

Even when a customer has decided to go on a trip with you, the email marketing can play a major role. Let them know about the place in a broad manner. Send them emails that contain detailed descriptions of the place. Include several things, such as:

  • the places of tourist attraction
  • the best hotels and restaurants
  • how to spend the time there
  • where are the best places to enjoy

Let them know every detail about the place to help them decide how they are going to plan every step when they reach there.

#7. Help Complete Abandoned Booking

A lot of people start booking a trip, but leave it midway – either at the cart or before. So, what can you do to stop that? You can send emails to the contact details that they had filled while filling up the form for buying. Urge them to resume their purchase and go on an incredible tour to their dream destinations.

When you are running a travel business, it is important to let people know about it. You surely can use different ways for that. But depending on email marketing is also going to be helpful. It will let you get the best results within a short time, thus ensuring increased revenues. And once you have converted your potential customers, make sure you maintain a great relationship to retain them.

Images: “Email Marketing word on isolated label/Shutterstock.com

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Kevin White

Kevin White

Kevin White is currently the Consumer Analyst, Manager of Customer Service, Compliance Officer and a Vice-President of Timeshares By Owner. He is also the host of the weekly radio show “Vacation Time Live” sponsored by Timeshares By Owner and airing weekly on News Radio 102.5 and 580 AM WFLA in Orlando and on iHeartRadio, and he shares his valuable experience on timeshare sales. Kevin began his career 12 years ago with Timeshares By Owner as a sales representative and moved into the Customer Service Department after two months.

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