Without SEO, you don’t exist. No, I’m serious. Organic traffic is the ultimate goal of every website, and you can’t gain it until you have satisfied Google. The investment in SEO will pay off with many benefits throughout your business journey.
SEO helps you maintain a standard that is not only good for search engines but speaks in favor of users, too. In other words, you have to focus on quality while search engine optimization occurs. Let’s not consider an eCommerce success lightly. You can make a grand future on it.
If you’re looking for the right way to start with an online business, you can follow a step-by-step WooCommerce guide.
Why is SEO important for eCommerce?
SEO helps you reach customers efficiently. Still, a significant portion of the consumers come through search engines. To get closer to those people, it’s crucial for you, to appear on search results and you need the help of SEO. Period.
While building your site, if you follow all the best SEO practices, your site will be safe from any penalty. Moreover, you will get added benefits in terms of ranking and authority building which help you to emerge as a brand.
As SEO triggers your site to appear in search results, you are about to get your potential customers organically. Well, that’s not what you wanted? Increased targeted traffic. SEO makes that simple.
One last thing — the market is now uber-competitive for eCommerce. To crack that and find what you desire requires ‘be a good boy.’ By applying all the SEO rules correctly, your site can beat a few of your contenders.
Keywords matter
Well, you have to optimize your products with keywords in a different way from general websites. There’s a little chance to comprise more keywords as there might be a lot of variations of a particular product.
Start with a seed keyword and explore the related ones using the tools you love. Another great way of getting highly potential keywords is peeking on the competitor’s website. They’ve done the hard work; you have to sip the extract.
Mentioning keywords in the title and description isn’t hard — it’s quite natural. As you may have hundreds of thousands of products, try to add related keywords and synonyms. Just don’t leave the places blank.
Opt for schema markup
By optimizing your product pages for schema markup, your site will appear on search results more accurately. Consider people can see the price and stock of an item before entering your site. It will entice them to make the decision confidently.
Schema markup can increase CTR and an engaging appearance on search results. It might seem Greek to you how to optimize your website for schema. The simple answer is going to schema.org and do that your way.
You can include various schema properties for your business. The most common properties are a name, image, description, etc. Google analyzes the information you provide through schema and display the result more efficiently.
Allow customer reviews
Displaying customer reviews on your site is a great way to connect your users. Think if you have a product on your website which is inundated with positive reviews. Just imagine how customers will react to it?
Don’t fear the bad reviews. Customers won’t tell you bad things about an excellent product. Subsequently, if some products have negative reviews, people would think that you’re honest. Thus, pricey products will get more attractions.
Google loves content; that’s not a secret anymore. With customer reviews, people are not only adding value to the new consumer, but they are contributing to add more content.
Competitors research
Conducting a thorough competitive analysis can help you gain more confidence over your business. You can also make an informed decision based on the data you have achieved from the research. Besides that, you’ll know the strength and weaknesses of your competitors.
What’s more interesting? You can get what the keywords your competitors are ranking for by using an SEO tool. Consider applying a tool like Ahrefs or SEMRush and enter your competitor’s website. Next, you’ll get amazed by seeing all the keywords they’re working with.
See how they optimized their product pages with those keywords and learn from there. On top of that, check out the landing pages, as well. You might get some prolific suggestion for your websites and products.
Product and category description
Writing a comprehensive product description will let you persuade your customers. Moreover, you can incorporate keywords for receiving positive signals from search engines.
Users want to know as more as it’s possible about the products. Search engines want to see users are satisfied. The requirements of both parties can be easily met with a properly written description.
– Add related keywords
– Write product descriptions elaborately
– Mention good and bad sides
– Try to add an extra feature which stands out
– Hire a professional copywriter
– Include images next to the description
Alongside the product description, you must write descriptions for categories. By doing that, you’re informing search engines what those categories are created for. On top of that, a category sometimes appears on SERPs.
Fix duplicate content issue
If your site has duplicate content, then it’s high time to update them. This is a critical yet unforgivable issue Google will not ignore. The duplicate content is a significant factor that prevents you from building authority around your brand.
To figure out the duplication, run a thorough audit across your site using an SEO tool. Fix the issues right along you identified them. Update all the content with fresh and unique content that provides value to your readers.
Bottom Line
Remember, a WooCommerce website is not different from other websites in terms of ranking well on search results. If you can optimize your store properly, you will get added benefits that will impact directly on your sales and conversion. Consider the following basic digital marketing tips to ensure the healthy promotion of your website.
