If Search Engine Optimization was a kid, it would have gone through puberty about 4 times by now.
We’re not sure if what we’re looking at is beautiful… or a monster.
When it was a baby, it was so simple: keywords, keywords, keywords. Since then, it has gotten more intelligent and much more complicated. It’s still possible to manipulate search engines, and many
One aspect of search engine optimization is called “Local
The question of where Local
This is what the map pack looked like just a few years ago.
Then it looked like this.
Now it looks like this.
Sure, there’s still three slots available, but if you didn’t notice, the top spot is an advertisement. As if Local
And it looks like this could be just the start. Google has also recently created a “Google Guaranteed”, purely paid section for certain markets.
If there’s one thing that we’ve learned, it’s that Google always keeps us on our toes. The silver bullet – the thing that works today, might not work tomorrow.
The Future of Local
In short, the theme of the Local
I wish I had better news for you, but this is how things are, and how they’ll be.
Google has showed that they prefer brands as opposed to generic sites (see exact match URL’s). And if you didn’t know this already: Google is a profit-driven business. They want to bring the world’s info to your fingertips, but they also want that cheddar. This means that ads may play an even bigger part of the SERP’s soon. There could be more than three ads at the top of basic searches, more than one in the map pack, even ads in the image searches! This line of thinking also leads to the ultimate end of
Off the top of my head, here are three things that Google has killed off, or are in the process of killing off:
- Searching for flights – they now have their own tool
- Simple queries, “How tall is Kevin Hart?” – it will simply spit out the answer
- World times – no need to go to a tool or site, Google has the answer
Again, the answer is simple, yet it can be difficult to process. As with any business, pivoting is necessary. Sometimes big pivots. With your