Growth October 7, 2015 Last updated October 6th, 2015 1,020 Reads share

6 Must-Have Web-Based Tools to Run an E-Commerce Store

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Contrary to popular notion, you need not be a genius to launch an E-Commerce store. While you may think it is a daunting and a time-consuming affair, you should know that there are a plethora of online software available that can help you build your own e-commerce website. Whether you’re a beginner or a newbie, with these software, you will probably find the world of e-commerce to be a fascinating one.

The truth is that with the right tools at your disposal, you can easily and successfully run your own online store. There are several do-it-yourself e-commerce-website-building tools that can help you set up a store on the Web, connect with marketplaces and merchant services, and get you the resources you need. Not only do these tools make things easier for a business owner, they also make it possible for him to run his e-commerce website in an affordable manner.

Every smart business owner knows that running an online store requires a lot more than simply setting up a website to display his offerings. He knows that he will probably be handling the sales and marketing, research and development, human resources, and IT efforts singlehandedly and will need all the help he can get.

Fortunately, there are a number of web-based tools that can help you perform these tasks and run your website without glitches. Whether it is building and analyzing the website, scheduling messages for customers, collaborating with a team, managing customer and social conversations, distributing content, or any other related activity, these tools can help you out.

Mentioned below are a few online tools that can help you run your e-commerce website.

#1. ShopIntegrator

One of the most crucial things that goes into launching an e-commerce store involves building the store, creating and maintaining the back-end processes, forecasting sales and managing customer service.

Making sales and keeping customers happy takes priority with most e-commerce business owners, but there are also those who dedicate the majority of their time to building the online store. What if we told you that this aspect need not take as much time and effort? With

#2. Asana

If running your e-commerce store involves team collaboration, then Asana can help your team function and perform smoothly. With this tool, you can keep “your team organized, connected, and focused on results.”

Asana will assist you in organizing your tasks into shared projects for your initiatives, meetings and lists. Instead of storing your conversations as emails, it lets you group conversations with tasks and sends out automatic updates about tasks that are important to you. There are also calendars and dashboards that will help you forecast and set your team’s goals and milestones.

Asana

#3. Linkody

If you want to make your e-commerce website rank high on the Internet search result pages and attract more and more traffic (which you obviously would), you will need SEO to help you with that.

Ensure to make SEO an integral part of your online retail business. However, be mindful of following practices that are unapproved by Google to avoid wreaking havoc on your website’s backlink and drawing a hefty penalty. How do you keep track of that? Use Linkody as your online monitoring tool as it can assist you with keeping an eye on your backlinks.

This tool automatically generates a comprehensive report of the status of your backlinks and alerts you of suspicious activity. This should go a long way in helping you identify and lose bad links.

The best thing about Linkody is that it automatically tracks your new links. There are numerous metrics that enable you to decipher the quality of a website as defined by its links. Linkody also sends out an alert if you lose an important link. Apart from that, it also helps you generate reports about your competitors and notifies you when they build certain types of links.

Linkody

#4. Trello

Trello is an online collaboration tool that comes in handy when you want to organize projects. It makes use of cards, lists and boards to build projects and develop workflow. You can generate lists filled with cards and use them yourself or when collaborating with a team.

To modify, simply drag and drop the cards and reorder as and when required. You can easily keep track of your projects as the board updates in real time.

Trello

#5. MailChimp

The use of email in developing and running an e-commerce store is inevitable. This is where MailChimp comes into the picture. MailChimp multitasks as it lets you design email newsletters, share them on social media and track your results. It also makes it easy for you to get insights about your subscribers and keep all your contacts in one place.

What’s more? You can use MailChimp to send out automated emails, play around with send-time optimization, and use advanced analytics and flexible design options to your advantage.

MailChimp#6. HootSuite

We live in times when social media platforms have become an important mode of communication. Every business harnesses social media to connect with prospective and existing customers and communicate with them. HootSuite is an effective tool that can help you manage your social media conversations.

Whether it is managing social networking accounts, scheduling messages, engaging the audience, measuring ROI, tracking and involving followers, and developing reports using media analytics, HootSuite can do all that plus keep you updated on the effectiveness of your social media efforts. This way you know what you’re doing right, where you’re going wrong and tweak your strategy accordingly.

Hootsuite

We live in times when social media platforms have become an important mode of communication. Every business harnesses social media to connect with prospective and existing customers and communicate with them. HootSuite is an effective tool that can help you manage your social media conversations.

Whether it is managing social networking accounts, scheduling messages, engaging the audience, measuring ROI, tracking and involving followers, and developing reports using media analytics, HootSuite can do all that plus keep you updated on the effectiveness of your social media efforts. This way you know what you’re doing right, where you’re going wrong and tweak your strategy accordingly.

Conclusion

Running an e-commerce store need not be difficult or demanding. The above tools can make it extremely easy for an online business owner to stay at the helm of affairs. Use them correctly and in no time, you should be able to see a visible difference in the kind of results you achieve through your e-commerce venture.

Images: “ Author’s Own“

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loridwagoner

loridwagoner

Lori Wagoner is a market research consultant. She advises small businesses on new ways to find local and national business. You can catch her on Twitter @loridwagoner.

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