Business

B2B eCommerce Trends

A lot has happened over the last year. The pandemic brought about many changes in various sectors, and many of those developments had a negative impact on the sectors in question, there were also some positive changes. For example, many businesses became more aware of the need to revise their mode of operation and adapt […]
7 days ago 34 Reads share

An Invoice Maker Is an Essential Tool Every Business Needs

Having decided to choose a difficult path of trade at the international level, any businessman should be well versed in export and import operations. It is important to clearly understand what an invoice is, what its functions are, and how to fill it correctly. So, let’s try to make everything clear. An invoice is the […]
7 days ago 26 Reads share

A Comprehensive Guide to Employing Ads.txt

Ads.txt was introduced by IAB Tech Lab with an intention to provide a shield against programmatic ad fraud so as to protect the advertising industry. The programmatic advertising realm has only grown more transparent since the inception of ads.txt. Even though the ads.txt initiative is somehow old now, a study by Alexa suggests that it […]
1 week ago 48 Reads share

Growing a Service Business Through Digital Advertising

Service businesses traditionally relied on word-of-mouth and advertisements. Going forward in 2021 and beyond, businesses simply have to leverage digital if they want to grow and thrive. This means getting the foundations right as well as adopting new technologies. In this article we’ll cover the basics of digital marketing as well as talk about adopting […]
1 week ago 32 Reads share

Awesome eCommerce Innovations That Can Change Your Business

Imagine going to a store just to check if there is something you could buy – how barbaric! But seriously, eCommerce has massively shifted the model of purchase and the expectation of consumer experience all over the world. From personalized shopping experiences and high-speed transactions in the convenience of your own home – eCommerce revolutionized […]
2 weeks ago 54 Reads share

6 Common Marketing Budget Mistakes To Avoid

Setting a budget for marketing is the key to a successful business strategy.  Yes. This is still true despite being in a recession.  It would be best if you didn’t completely cut off your marketing efforts. Harvard Business Review found that businesses that choose to keep their marketing budget even in trying times perform better […]
2 weeks ago 70 Reads share

The Anatomy of an Influencer Marketing Strategy for 2021

Find your comprehensive guide to creating a powerful influencer marketing strategy in 2021 here. From the concept definition to a successful campaign, this reading can help you navigate it more easily. Do you want to build a tight-knit community around your brand? Would you like to multiply your conversions and increase customer retention? Influencer marketing […]
2 weeks ago 56 Reads share

How Industry 4.0 Revolutionized Small Businesses

There was a time when only large manufacturers could afford advanced machine tools and automation, but that’s not the case any longer. What is industry 4.0, and what does it mean for you?  You’ve probably heard about the Internet of Things (IoT). Industry 4.0 is the industrial IoT. It’s the newest stage of the Industrial […]
2 weeks ago 46 Reads share