Content Marketing: It’s All About Strategy!How’s your website doing? Are you getting a great increase in visitors and customers? No? Well, then you have lots of company, because the majority are not. And here’s why: most businesses developed a website (or had someone develop it for them) years ago. In the beginning, the strategies used to drive visitors to a site were pretty standard and also pretty ineffective – publish one’s site address in standard forms of advertising (print, radio, mailers, fridge magnets, etc.), print new business cards which included the web address, and…


What does the term “inbound marketing” mean to a small business?  What is the difference between inbound marketing and outbound marketing strategies?  Experts say all marketing tactics revolve around wanting to increase web traffic, visitors, leads, conversions, buyers, fans and customers. Inbound marketing wants the same things as now traditional outbound marketing; the difference is not…

After releasing iOS 8 in the year 2014, Apple is ready to launch the next big operating system, iOS 9. This 64-bit system which is going to be the most powerful operating system in the world is expected to be launched later this year. The main focus of Apple in iOS 9 would be on the stability and performance. Apple has taken a sensible decision to not add many features in the previous versions of…


In this #TYBCommunity round-up we include posts about generating ecommerce sales with Facebook ads, building relationships with LinkedIn, Google Adwords vs Facebook Adwords, micro conversions, public speaking, inbound marketing and more. Marketing 5 Ways to Generate More Ecommerce Sales with Facebook Ads - If you feel that your ads don’t achieve good ROI, check out these 5 tips for driving…

According to a Forrester Research report, trade shows, conferences and events continue to be the most popular marketing strategy among B2B companies in the United States. The report found that close to 14% of the annual marketing expenditure at these companies are allocated to these trade show events and conferences. Given its popularity, it is imperative for B2B marketers to maximize the…


When you are an entrepreneur, you are the boss, and everyone comes to you when they need help with their work. But, who do you go to when you need help? Every entrepreneur should have at least one…

When starting a new business, you cannot hide the excitement since it's a big venture. But the last thing you want to focus on is its failure. It's always sad to see or hear a small businesses…


   Publisher Channel Content by GetApp.com   Like many other business processes, call centers aren’t tethered to a physical location. In-house call centers are generally for businesses…

Recently, we came across a system that would let us change the matter of an email once it is deployed. It had some attractive additional features, and we spent considerable time trying to determine…


A Forrester Research report indicates that eCommerce sales in the U.S. are expected to hit $279 billion in 2015 as buyers spend more time online. Considering the immense market opportunity it…

Innovative technology not only helps businesses to run smoothly but also provides ways to save money, especially for new entrepreneurs and small business owners. There are various tools that bring…


We are pleased to announce the Tweak Your Biz Publisher Channel which is a new program of editorial-curated content we will syndicate from a select, few, hand-chosen partners. You may have already…

The major difference between a normal corporate website and an ecommerce store is that a normal website only gives information about the brand and its services/products, whereas in an ecommerce…