Marketing Trends We’ve Taken Advantage of In 2014It’s coming to the end of the year, brands are building up to that Christmas push before toasting to another fine year of business. Well – hopefully a good year of business. There have been a series of trends growing throughout the year which have transformed brands’ fortunes in 2014. We take a look at the top marketing trends that have been successful for brands this year, and will give plenty a very happy Christmas. #1. The End of Desktop The desktop is dead – long live the desktop. Mobile is becoming our main port of call for…


December 25th is just around the corner and festive time is coming soon. Time will come when we will have to bid goodbye to 2014 and welcome 2015. With less than a month left before Christmas season arrives... How about planning web development tasks and getting your online store or website ready for the New Year? Stores that have both a physical and virtual presence are getting the maximum…

There is a completely new market growing before our very eyes. As of January 2014, 74% of online adults use social networking sites. This is now the digital marketing era. With this in mind it is almost an absolute must that companies establish an online presence, one of the best ways to do this is through social media. A respectable and well-kept social media is a necessity if you want to have a…


When we think of branding for retail, we often think about the elements of a physical store. From the helpfulness of the clerks to the way merchandise is presented to customers upon arrival, it’s easy to quantify the branding experience. Yet, when most small or medium business owners think about the branding experience for their online space, the conversation often doesn’t evolve past the…

Tweak Your Biz now receives over 300,000 unique views per month with the average visitor spending more than 4 minutes per visit. During 2014, we published 50 - 55 contributor articles per month with the average TYB post getting seen by more than 2,500 business people. Changes to Tweak Your Biz: As a reflection of our growth and to help better serve our audience, we will be making some changes…


If you are looking to start a business, one of the most critical components of your business plan is likely to be acquiring sufficient funding to carry you from inception to your first sales and…

Once upon a time, if you wanted to be a sucessful business person, you took a few business courses in high school, and after graduating, you could get a general business degree. It was a degree, but…


Despite the ushering of Web 2.0 and the emergence of the mobile era, there is still a breed of designers that won’t move forward. They keep on committing the same designing mistakes and the horror…

When it comes to marketing, you've got to be constantly "on" in order to find ideas that will inspire your own efforts. You don't want your campaign to be identical to everyone else's, but sometimes…


We’ve all been told we should be writing a blog. You’ll get some leads, maybe new customers, and it will help build your brand. Those are all great reasons to have a blog for your business. But…

In this #TYBCommunity round up we include digital business transformation, marketing ideas for the holidays, alternative gift ideas for creatives and much more. Marketing  8 Creative Marketing…


Technology has and is continuing to impact how we do business. Articles about technology always prove popular with our audience here at Tweak Your Biz and we’ve published lots of tech related…

It’s that time of year again to start planning a corporate Christmas party. The last couple of years, the parties have been a dud and a lot of the people who come don’t really want to be there.…