Using Social Media For B2B: The National Software Centre Lead By ExampleDeciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre.  National Software Centre in Cork City, Ireland The National Software Centre is a landmark development in the context of Ireland and the EU, offering World Class Broadband Infrastructure and Third Generation Offices in Cork. The project is a privately led venture via a public private…


Increasing sales numbers is a concern for any small business. If your sales are lagging, and you don't want to spend a lot of money on a new marketing campaign just yet, here are a few easy things you can try. # 1. Customer rewards A very simple thing you can do to increase your small business sales is to start a customer rewards program. It doesn't have to be anything fancy - even a discount or…

You do not achieve power by mere acquaintance. You achieve it by building strong connections. The same goes for link building—it is not just an exchange of information but an exchange of value. And to guide you to a more efficient link building strategy, here are five basic tips for link building. # 1. Prioritize quality over quantity “Tell me who your friends are and I’ll tell you who…


Every business owner or entrepreneur needs to know how to sell, whether or not their job title involves the word “sales.” Chances are, you’d like to get better at selling. But how? Sales skills can be taught, but before you spend money on expensive sales training, one of the best ways to get better at sales is to spend some time honing your skills with some of these simple tips. # 1.…

Do you blog or promote affiliate programs? Then maybe you’re writing the content yourself or perhaps outsourcing this part to other experienced individuals. Regardless, you need to know why, and how, your writing ability or your team’s writing skills can make the difference between generating some extra money vs. building a strong and thriving business. In my 10 years online, I had to learn…


2013 is deemed to be the year of women entrepreneurs. According to a recent survey, 81% of women business owners are positive about the performance of their ventures in the current year.…

The purpose of this post about social media risks is to help you manage social media effectively in your business. Don’t let legal issues with social media ever be a reason not to use it if it is…


When a person comes to your site to buy your product or service, or even just to browse through what you offer, he or she usually has several concerns: Is this company legit? Does it work as…

Social Media policies have been in the news in the last week and it has brought up the same questions for many companies big and small – what is a Social Media policy and what should it include?…


This post originally appeared on Niall Devitt’s blog, Niall is a regular contributor to Tweak Your Biz. LinkedIn is the world’s largest professional networking and a social platform to manage…

We live in an increasingly globalized world. Just a few years ago, going global (offshore) was a luxury afforded to only the wealthiest of companies. Yet as the communication infrastructure around…


 Here are the 10 most popular business articles at Tweak Your Biz during April.   The most popular business articles during April # 1. 9 Free Business Productivity Tools For Startups Strapped…

I recently saw a video presentation from an NSC Campus Lunch n' Learn event and it featured Patrick Crowley, Digital Content Marketing Manager of ePubDirect.com.  As I'm always on the look out for…