Technology October 31, 2016 Last updated October 26th, 2016 2,614 Reads share

Why Entrepreneurs Should Stay Closely Involved With SEO Campaigns

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An entrepreneur is always facing the challenge of creating revenues from limited resources by accomplishing innumerable tasks. Paucity of time does not allow adding new things to the already over burdened list of tasks that includes building an organization, building a brand and reaching out to the consumer. This is how the entrepreneurs can get help. It will show the digital way to reach out to consumers and create brand awareness by unleashing the powers of SEO. But, this does not mean that SEO will carry the business on its shoulders all alone and drive it towards the coveted goals. It requires a concerted effort and clear understanding about the powers of SEO so that it can be maximized by augmenting the digital marketing campaign of which SEO is only a part.

Clearing some misconceptions

There are some misconceptions about SEO among entrepreneurs that should be cleared first.  When you consult the professionals of SEO Chicago, they will reveal the true story about SEO that can clear the misconceptions.

  • SEO is still important today, and it is only a part of digital marketing that comprises of content marketing, search engine marketing, social media marketing, affiliate marketing, pay per click advertising and e mail marketing.
  • SEO is still as important as it used to be and there is no reason to think that it has reached the point of saturation. It is a mistake to think that SEO is dead. It will be a bigger mistake to ignore SEO as it can ruin businesses.
  • All problems of business growth cannot be solved by SEO. It also cannot guarantee market domination and the top spot in search results instantly. It is a process that can give very good results when gradually built with a systematic approach.

In house vs. outsourced resource

Many entrepreneurs are often caught in the dilemma of whether to implement SEO with in-house resources or outsource it. Since SEO is a very specialized subject that is constantly evolving, it needs dedicated workforce and professionals who are specialists to look after it. If you have suitable infrastructure and experts to handle it, you can do it in-house. If not, then seek the services of a  SEO Company that can add value to your SEO efforts.

Educate yourself

Despite outsourcing the SEO services, entrepreneurs have to be well aware about the best ways of implementing it. Since it is your own business, you have to be concerned about what is happening and whether things are moving in the right direction. Your advice and suggestions can be useful in implementing the campaign more effectively. By looking around and bench marking the SEO practices currently being followed, you can educate yourself and stay tuned with the activities of the SEO services Chicago. The better you are informed the better will be your control on the SEO campaign.  After all, there is nothing better than to adapt the best practices that have been discussed below.

Strategy for mobile optimization

Mobile searches have overtaken desktop searches in at least 10 countries including Japan and the USA. Moreover, Google is all game for mobile friendly websites. Considering these as the highest impacting changes of recent times, it is a necessity for entrepreneurs to have a mobile optimization strategy for the SEO process.  Mobile devices have been included among the signals that are used for ranking websites by search engines. A seamless site experience being made available on mobile devices is what consumers now expect at the least. Leaving out mobile search from the scope of SEO can be the mistake of a lifetime for entrepreneurs.

You need to have a responsive design for your website that makes it mobile friendly. Users should derive the same viewing pleasure of the website on mobile devices as they experience on desktops and laptops.  Having a mobile optimization strategy will bring you much closer to consumers through better engagement. The SEO Company Chicago can show you the way.

High content quality

There is no short cut in implementing SEO strategies that are now based on producing high quality content. The content quality has to be such that it is not only relevant to users, but is also informative and interesting. The focus has shifted to high quality content as it is related to user experience. In fact all efforts of SEO optimization have to be directed to give users the best experience that they expect.

High quality content is what Google likes and search engine results depend on it. This has become more important in the context of acquiring quality links for your website, which is a major contributor in search rankings. With the introduction of Google updates like Penguin and Panda that are used to weed out poor quality content and spamming, content has once again become the king in SEO activities. High quality of content attracts more traffic to websites, and it is likely to be shared widely, thereby extending your reach to consumers.

Have a repository for content

The challenge of high quality content is much more because websites have to be refreshed frequently with new content. It is not an easy task to generate high quality content in rapid succession, but inability to do it can affect search rankings. In order to meet the challenge effectively, you should have a reserve of ideas for contents. Ideas can be generated by tracking closely the interactions in forums and social media platforms surrounding the products and the industry in which you operate. This would ensure that you are at par with consumers as far as their likes and expectations are concerned. The repository can include messages for your products and services that help to reach out to consumers.

Keep a close watch on the SEO campaign and track it meticulously to gauge the movement of competitors. Evaluate the numbers that the campaign generates by using the analytical tools, and make necessary adjustments to derive better results. It is an ongoing process that needs your active participation to drive it to success.

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Joseph F Lopresti

Joseph F Lopresti

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