December 12, 2019 Last updated December 11th, 2019 505 Reads share

6 Free Ways To Drive Traffic To Your Website

Free Ways To Drive Traffic To Your WebsiteImage Credit: DepositPhotos

If you’re wondering how to drive traffic to your website on a budget, you’re in the right place.

It can get pricey to pay for advertising, sponsor influencers, and invest in other tactics that cost hundreds, if not thousands, of dollars. When you have a new business especially, it’s essential to cut costs where possible and adopt strategies that save money. So, how can you drive traffic to your website for free?

You don’t have to spend an arm and a leg to gather visitors to your website. Here are six ways to get started without spending a dime.

1. Promote Your Site Before Launch

Did you know you can work before your website launches to capture leads and build brand awareness? You don’t have to wait until you have tons of content to start driving traffic to your site. You can set up a coming soon page with information about your brand, its content, and how it benefits your audience.

You need to choose the best coming soon plugin for you. That means it helps you achieve your marketing goals, and since the main one is driving traffic to your website, you can create a strategy that accomplishes that.

Your coming soon page might look something like this:

Image source

The best way to continue engagement after users visit your coming soon page is to collect their information. You already got them to visit your website prior to launch. Now, all you have to do is keep in contact.

2. Write Guest Posts

There are several benefits to writing guest posts for other blogs. It builds recognition for your brand, positions you as a leader in your industry, and, of course, drives referral traffic to your website.

Guest blogging is also valuable as a marketing tactic because it helps you create connections with other leaders in your industry. It’s crucial to write for websites and publications in your niche so readers feel compelled to check out your site next.

To find guest posting opportunities, use Google to search your niche + “write for us.”

3. Use Internal Linking

Without an internal linking structure, visitors don’t know where to navigate to next or how to find relevant content on your website. It’s an easy way to prolong user engagement and move them down the conversion funnel as they learn to trust and invest in your brand. It also shows them that your site provides a smooth UX, which makes them want to revisit.

Go through your existing content and see where you can build internal links. This helps your on-page SEO and makes it easier for users to find you in search engines. The more links you’re able to build, the better chances you have of converting visitors.

4. Create A Contest

What better way to build buzz for your brand and bring traffic to your website than to host a contest? Contests are great for both brands and their participants because there are benefits on each side. Users get the chance to win something awesome while businesses grow their brand and promote their content. It’s a win-win for everyone involved.

Create rules for your contest that help you reach your campaign goals. If your main goal is to drive traffic to your website, have users fill out a form on your site. That way, people go to your website and you collect their information in one fell swoop.

Make sure you come up with good prizes to give away that entice users to enter. If they aren’t interested in what you’re offering, you won’t garner as many participants and, therefore, won’t lead as much traffic to your site.

5. Promote Your Content Everywhere

It may sound like a no-brainer, but not enough marketers and business owners work to promote their brand. Some may think that creating one social media post or sending one email is enough to rack up views and encourage engagement. Realistically, however, that’s not nearly enough. With so much existing competition, you need to work extra hard to put your content in front of your target market and show them the benefits of your products and services.

Take advantage of all the channels and methods you can use to promote your content so you build a substantial following.

Quora is a useful resource for positioning yourself as a thought leader in your industry and gaining recognition based on your expertise:

LinkedIn Publisher puts your content in front of like-minded professionals. Email marketing is a direct line of communication between your brand and its subscribers.

Whatever channels you use to distribute your content, make sure you do so with a strategy in place. You can’t post on a Facebook group once a month and expect website visits to trail in. So, it’s essential to promote consistently and regularly.

6. Use Responsive Design

Have you ever visited a website that lagged, froze, or didn’t respond when you tried to navigate it? Poor website design is far too common and one of the easiest ways to increase your bounce rate and lose conversions. No one wants to deal with a site that’s frustrating to navigate, so it’s vital to create a website with responsive design.

People spend nearly four hours per day on their mobile devices browsing the web. You’re neglecting a massive percentage of visitors if your website isn’t mobile-friendly. It’s essential to optimize all areas of your marketing for mobile so you cater to every single visitor and grow your brand organically.

Compress image files to reduce lag time on your website. Use responsive contact forms with fewer form fields so it’s easy for users to fill out and you see higher completion rates.

Use Google’s Mobile-Friendly Test to determine what tweaks you need to make if your site isn’t compatible with mobile users.

Conclusion

You don’t have to go bankrupt to get your website off the ground and see the visits trickle in. With a proper conversion strategy, you’ll soon find out that it’s easy to drive traffic to your site for free.

Website – DepositPhotos

Syed Balkhi

Syed Balkhi

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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