January 11, 2019 Last updated January 7th, 2019 2,762 Reads share

Top 13 Factors That Can Determine Your Website’s Credibility!

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No wonder that every website owner wants to attract more visitors to the site. Be it a webmaster or the owner of a large business everyone wants to outdo competitors and get their site ranked in the top. Of course, there is no exact formula for doing it. However, there are some factors that can significantly increase the trust of your site.


Following are the top 13 factors that can have a significant impact on your website’s rank in search engines. Let’s consider them one by one.

1. Domain name registration

Be sure to check the history and the link profile before you register the domain for your site. The domain age along with the backlinks to your site will have a significant impact on its ranking in the future. Always choose a well-trusted hosting service for your site. This will give you the possibility of the unrestricted access to it.

2. Content

Make sure that content on your site is always relevant and useful to the visitors. In fact, the more relevant the information on your site is, the higher the popularity it will enjoy.

It’s not a secret that content is considered to be one of the most important factors that determine the positions of the site in search engines. Content and the interface of your site can help you get the trust from the visitors. Thus, they should be free from any grammatical errors.

3. Theme

Content that you post on your site should be as relevant as possible. The pages of your site and content on them should fully match keyword queries and elaborate on them. Otherwise, the value of your pages will be extremely small.

4. Keywords

It is very important to take a responsible approach to collect the semantic core for your niche. Using Ahrefs, you will do it quickly and efficiently. Once the keys are collected, you will see the most popular keyword queries on your topic and keyword queries that your potential customers tend to use when they are looking for your product or service.

5. Analysis of competitors

This is another important factor that should never be neglected. Browse your competitors’ websites. Make a survey among your colleagues and employees to understand what can be added to your site to make it more interesting and appealing for visitors. Make your site unique, with a lot of useful details, options, and opportunities.

6. Structure

Do not forget about the structure. Make sure you always optimize headlines and other tags. Properly structured and clearly highlighted information will help your readers find the answer to the question or the product mentioned on your website faster. Competently use headers and keywords in them.

7. On-page optimization

The structure of the site should be as convenient as possible. It should help visitors find the information they are interested in easily and efficiently. The interface should be intuitive, without any unnecessary complexities.

Moreover, be sure to take care of the download speed of your site as this factor often goes unnoticed although it is very important. The uploading speed and the user-friendly interface of your site will give you more visitors and targeted traffic as people will be able to access it from mobile devices and other gadgets.


8. Interface

When creating and customizing the interface of your site, make sure the readers and customers can share any useful information they like on any social network easily. You can use the AddThis plugin or Clicktotweet for this. They work pretty well and are very easy to use. Be sure to add a contact page to your site where visitors can report any current issues or leave their comments.

9. Media

Use original media files: pictures, video, etc. It will give you the opportunity to expose the information to visitors in a better way and make it more visible. Visualization of content is the best way for a potential customer to understand the features of your product or service. Media files will also help your site rank higher not only for text requests but graphically as well.

10. Feedbacks and comments

Make sure you give your visitors the opportunity to share their impressions and experiences with other readers. This kind of interaction will have a very positive impact on your site’s reputation and credibility.

11. Social networks

Create and promote the profiles of your site on various social networks like Twitter, Facebook, Pinterest, etc. It will provide your clients with a great opportunity to learn about regular content updates, the availability of goods/services, and discounts on them. You should let your users contact you directly.

12. Catalogs

Do not forget to register your site in different catalogs and maps. Indeed, catalogs will help you spread the word about your goods or services to a larger number of potential customers. Try this method and you’ll find it effective. On the other hand, the maps will give your customers a great opportunity to learn about your location. They will know how they can get to you with the help of navigation.

13. Backlinks

Do your best to build a high-quality backlink profile for your site. In 2018, links are still a key factor in ranking. If your link profile contains non-themed sites, make sure to uncheck these links. Use only credible sites with good characteristics to get quality backlinks to your site.


As you can see, you should do your best on a regular basis to boost its credibility and make the most out of your site. Of course, it takes a lot of time and effort to get the love of visitors and high ranks in search engines. Sometimes, it can take a year or even more for the site to start getting higher ranks. However, we hope that these tips will help your site gain enough organic traffic and visitors.

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Navneet Kaushal

Navneet Kaushal

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