Technology May 16, 2019 Last updated May 16th, 2019 2,069 Reads share

Ensuring a User-Friendly iOS App for Your Business Growth

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Having a mobile application allows you to stay competitive in today’s technology-driven world. To enable you to grow and boost conversions, you need to sound relevant and compelling to the potential audience.

One of the biggest factors involved here is UX of your mobile application once a user downloads it. In this piece of writing, I shall be discussing a few useful tips and tricks that can allow you to make an iOS app user-friendly, as it is an important way to remain successful.

Let’s dig in!

Make the First Impression Last Longer

As an old saying First Impression is the Last Impression, the same goes for your Mobile Apps. Whenever a user downloads a Mobile App on devices and taps its icon to open it, there come a few second buffers.

During this buffer, your application loads. Now, this buffering with a simple App logo can be boring and irritating to some.

What you need to do is to make the most of it with proper implementation of splash screens. Often known as Boot or Launch Screen, Splash screens are the best tools for strengthening your brand identity.

Make sure you are not stuffing the Splash screen with a lot of text. Try to stuff your logo or tag lines etc. To make them more interactive, you can use multiple screens to convey some promotional/seasonal offers going on.

You need to keep this in mind while hiring an iOS developer who is keen on converting prototypes to live modules. You should always use creativity as well before finalizing any prototype.

Optimized User Flow

Thoughtful planning to a mobile application’s UX architecture is a must here. Avoid skipping it before starting the app development tasks.

In general terms, user flow consists of sequential user actions on different parts of your mobile application. To come up with an optimal user flow in regards to your app, you need to understand the users’ goals.

For more insights, you can utilize all the existing user’s information, if you already have existing consumers. An up-to-date App design along with a necessary & relevant logic is always important to come up with a compelling mobile app.

To start with optimization, you need to engage the customers with prioritized actions that they need to perform on each screen of a mobile app.

How a user flow will work on your iOS app? What would be the structure of it? Try to map out with these two prior moving on to the wireframing stage.

Avoid Unnecessary Pop-ups

Unlike desktop versions, you can not display pop-ups showing from anywhere on mobile app screens. The users can easily get irritated by such actions within the app.

Many times users uninstall or stop using a particular application that shows unnecessary promotional banners from time to time while they are on the app.

Simply imagine you are listening to songs on a mobile app. A sudden advertisement with no skip button pops up. It is quite irritating.

Try to avoid using irrelevant in-app pop-ups. Or, limit the no. of its repetition.

Let it Undergo “Beta Testing”

Many of us simply develop the application and submit it to the Apple Store before doing any kind of testing. Doing so will eventually put you in great trouble in most of the cases.

An in-house beta testing is essential to know all the aspects of your app that are working fine and others that are not working at all.

What is Beta Testing?

In a mobile application development cycle, Beta Testing helps you to add value to the final product delivered to the intended end-user. It helps you to validate the iOS application for its usability, functionality, compatibility, and reliability.

This testing evaluates the customer satisfaction level. You allow end users to use it in a real-time environment (for a specific time period). The three pillars of Beta Testing are Real Environment, Real People, and Real Application.

In order to evaluate your application, there will be no better testing than Beta Testing. For detailed information about the hows of this testing, you can ask assistance from mobile app experts.

Easy Sign Ups

The Sign-Up or Log in Screen of your mobile application can boost your downloads as well as customer retention rates, only if done properly.

A poorly designed and complex Sign Up screen can force anyone to hate it and never come back again. Like any other aspect of mobile application, this screen also needs to handle properly.

The thumb rule to attain highly appreciated Sign Up screens, you need to remain flexible in user login for gaining access to the app. Provide the users with the flexibility to login with their social media account like Facebook or Google instead of simply sticking to create a whole account.

You can easily fetch user information from their social accounts. It shall cut down on their manual work. To be more convenient, you can allow access via mobile no. and to login via OTP sent for verification.

Search Option

Due to the inconvenience of small screen sizes of mobile devices, every user simply wishes to search a specific product in the app, instead of exploring it via menu-category-subcategory and more.

To ease down this look out of end users, you can simply put a search box in an easily visible corner of the application. Huge search bars covering the top of the application are amongst the best work done by any development team.

You should also try to come out with all the possible search results in regard to those keywords. In addition to display exact products, you can also include similar products in the list of search results.

Custom Support

Offering a constant and 24X7 Live Chat support is not only limited to the desktop version of any business website.

You can also provide the same within your mobile application to listen to your end users. It is definitely amongst one of the best user-centric strategies to implement in your apps.

Fast-Loading Apps

Just like fast-loading websites, mobile applications that take less time to open different segments of it sounds compelling to users. Thus, you need to optimize your iOS app server performance for a higher level of user satisfaction.

Best Practices to ensure the optimal speed of the mobile app

– Content caching,

– Using a few smaller servers instead of a big one (to balance the load),

– Adoption of reverse proxy servers to offload server tasks,

– Data/Image compression,

– Staying up to date with software versions you are using,

– And, more.


In summary, I wish to state that developing a user-friendly app is as important as a feature-rich mobile app. If you fail on any UX or UI aspect, there will be no benefit of the quality of services/products that you are offering to end users.

Taking the above-mentioned steps will make sure that you are delivering a wonderful in-app user-experience. Always remember a happy & satisfied user is a long-lasting consumer that adds value to your conversions.

Dinesh Dhiman

Dinesh Dhiman

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