The astonishing rate at which mobile technology is developing and adapting is so fast that you cannot help but be swept away in a wave of progress. Mobile apps have transformed many aspects of business operations and never before in history has change occurred so fast. They have helped businesses save on operational costs and reduce waste. They help eliminate paper-based processes or processes that take longer on desktops. Here are a few ways in which business efficiency can be improved with mobile apps. Marketing A mobile app marketing strategy can supplement a brand’s offline experience and help connect a brand with its customers or drive sales. Alongside mobile-friendly sites, mobile apps have become important to both marketers and consumers. Consumers usually are more likely to make a purchase after interacting with a brand through a mobile application. Optimize your app to build a direct marketing channel to deliver a wide variety of targeted, relevant information in real-time at every stage of customer experience. You can utilize push notifications to create a direct marketing channel that is not only interactive but also has the potential to interact with customers even when they are not using your application. Reduce costly mistakes and errors In any business, mistakes and errors can easily become very costly. Errors can lead to miss-selling, loss of business and even heavy fines. Mobile apps are great tools that can help to minimize the occurrence of errors. With a mobile application, your company’s employees can verify essential customer information on a moment’s notice. With traditional, paper-based data capture methods, the process of gathering correction or verifying information could take days or even weeks. Using the post to ship envelopes back and forth is not only time consuming but expensive as well. Improve workplace communication Your employees want to have complete access to pertinent business information at a moment’s notice. You have to keep them well-connected and informed. Mobile apps can simplify the process of providing essential information to employees, like business news, corporate directories, parking information, security, sales tools and more. Mobile applications can also be used to collect suggestions and feedback from employees. The ability to provide real-time information on important workplace activities can improve the way communication takes place in an organization. The effect may seem minor from the surface but it can ensure more consistent productivity for employees. Mobile apps reduce overhead costs In any business, it is crucial to limit costs and generate sales. Mobile apps can yield savings by reducing the need to buy expensive copiers and printers. This helps lower utility bills that will otherwise be driven up by these big machines. Apps can also potentially save you money on rent for extra space, as paper files require large storage space in the office. The less money that your business spends on these items, the more resources can be directed towards producing high-quality products/services, or marketing programs, thus attracting more customers. Customer service In the past, customer conversations were restricted to a few touch-points like face-to-face, telephone or mail services. Today, businesses attend to customers using multiple different online channels. Your business can greatly benefit from mobile apps in order to offer superb customer service. If your business app provides them with ways to instantly call or message you via their smart devices, you have definitely taken your customer service to the next level. This lets you establish a communication instantly to cater to the different needs of your customers round the clock. Also, with mobile applications, businesses can send their customers an easy and short survey after each service to establish the success of the interaction. Mobile apps that are meant to improve customer relationships improve loyalty and satisfaction and drive ROI. Save time Apart from helping your business save money, mobile apps can even help you save time as well. If you are out of the office meeting clients or making sales, you’ll sometimes need to accept a payment right then and there. And by accepting payment with a mobile app, your business avoids the cost, risk and hassle of cash. Customers can make payment via an app, anywhere, anytime. This saves time, improves security and offers a means for managing money more effectively than conventional methods. Apps offer a great option for this situation. They can also save time by cutting down on repetition of tasks. Are members of your staff entering data into a spreadsheet that is sent to another member of your staff to be entered into another spreadsheet? This time can be saved by apps that allow your staff to enter data directly into an online database. This way the activities are not repeated over and over. Customer experience Creating a superb customer experience for your customers is important to your business success. Therefore, when building a mobile app for your business, there are some key guidelines that you should follow and understand. User experience is one of the most important factors you should keep at the forefront of your mind. Your app should be easy to use. Have a simple and uncluttered layout on the home screen. This will help improve the experience customers have with your brand. In addition to the above, there are several other considerations that will also play a significant role in terms of the integration required do develop an app. App security is one of them. The most important thing you can do for your customers is ensuring their personal information is completely safe. Spend that little additional money and time creating an app that is secure as possible. Remember, it does not matter whether you have the most intuitive app or you sell the best products, if a customer loses faith in your application, they’ll never come back. Final Thoughts Mobile apps have completely changed the way businesses work. They have given brands a more mobile mode of working. These apps can be seamlessly integrated into all forms of businesses, be it small or large business, enterprise or eCommerce. Today’s customers demand everything at their fingertips. If your business does not offer such services, it will see a decline in the number of customers. Apps have become a catalyst that boosts business growth. Mobile application development is a booming field and there is no doubt that every business needs to have a solid plan for their mobile presence to beat the competition. For businesses that make the most of mobile apps to improve efficiency or improve the customer experience, the sky is the limit. Images: ”Media technology illustration with mobile phone and icons /Shutterstock.com“ ______________________________________________________________________________ Tweak Your Biz is a thought leader global publication and online business community. Today, it is part of the Small Biz Trends stable of websites and receives over 300,000 unique views per month. Would you like to write for us? An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.