In today’s society, technology is everywhere and there always seems to be a new advancement being announced. The progression of technology and subsequent never-ending release of new – faster, smaller, and lighter – models is increasingly altering the face of how society operates. Communication is no longer dependent upon face-to-face availability, and it’s now possible to easily chat with someone on the other side of the world via a number of different methods, be it telephone, text, or video-based. This revolutionary ability to communicate instantaneously is both a positive occurrence and challenge for businesses. With the prevalence of mobile devices such as mobile smartphones and tablets, there is no reason to ever be missing in action and away from your important files and business contacts. While this means that maintaining customer communication is easier than ever, it also means that customer expectations are higher than ever, with many of them expecting quick responses regardless of business hours. Thankfully, there are a variety of tools available to help you establish and maintain the kind of contact that your customers want. The Internet No longer do we rely on mail delivery men and couriers to deliver information to individuals that live far away. Consider, for example, that your business is based in the state of Alabama in the United States of America, but you do business with a firm in Japan. This kind of connection was far more difficult before the advent of the internet. Today, rather than send physical copies of information – a technique that can quickly become cumbersome, expensive, and time-intensive, we can send the information digitally, via a number of methods, and the information will arrive almost instantaneously. Until recently, the term ‘digital business’ was broadly taken to mean ‘technology’ related businesses, such as SEO agencies, website development, etc. But, the reality is that the digitalization has spread into every business sector. You can even use your personal device with a business phone number to maintain constant interaction with someone across the globe. The internet helps businesses to operate independently of any geographic location, and enables them to connect with people across the globe. Some of the most powerful business communication tools currently in operation, including email, instant messaging, VoIP telephone service, social media, targeted advertising, cloud-based computing, and web-based conferencing, are all reliant upon the internet. Communication Apps While the internet itself proves a valuable tool for business communication, it would be remiss not to point out the importance that the development of applications has had upon the field of business communication. We have to understand that to work efficiently in this digital era, we need better ways to stay in touch with employees. The smartphone devices have transformed the communication system of small as well as big businesses. Now, you do not have to wonder if you can stay in touch with your colleagues, but you do need to find the best and efficient way to stay in touch with them and communication apps help a lot in this matter. Of the many recent technological developments in computing, the idea of cloud-based computing and the ability to sync information across a number of devices is easily one of the most important. Apps take advantage of the internet to integrate increased productivity and functionality in almost every aspect of business communication. Some of the most popular and useful tools include, Switch, Google Hangout and Yammer, allow businesses to easily create, share, and collaborate on projects, and instantly connect with employees to facilitate discussion and idea generation as well as problem-solving. Businesses can ensure that their mission remains united across the world, and get real-time updates about product launches or business meetings. Stay in touch with your employees and coworkers at all times by using your personal mobile device with a business number: you don’t have to sacrifice professionalism or efficiency. Quality assurance and communication has never been easier. What This Technology Means for Your Business The creation of the above tools has completely changed the way that business is conducted. Technology now enables businesses to store their important files in the cloud, for example, which in turn gives employees the freedom to work from any device at any time – they are no longer restricted to their office when they want to access important files or place professional calls with clients. This is a huge advantage when it comes to customer care because it enables you to respond your clients’ requests for help immediately, and ensures that you have access to the information necessary to answer their questions. If you want to expand your business but don’t necessarily want to house everyone under a single roof, you can easily connect and manage multiple locations at once and interface with employees immediately via telephone, video, text, or voice chat. The necessity of traveling to remote offices and different countries to manage various aspects of businesses has also been greatly reduced, which in turn reduces costs and allows more money to be spent elsewhere. A successful business needs highly productive employees executing on goals that are aligned with the company’s strategic objectives. Proper communication is one of the keys to a successful business and technology helps a lot in effective communication. As technology continues to evolve, the way we do business is likely to further change. The important thing to keep in mind is that technology is not the enemy – it is a tool that exists to help your business grow. Take advantage of the many tools available, via the internet and cloud/mobile-based computing, to maintain the constant contact and instant response that your clients want, while simultaneously reducing the amount of time you spend in the office or traveling – work from home if you would prefer, or even from vacation. Further, the world of technology changes every day; therefore, you have to keep in mind that the technology you are using is latest one. You have to keep yourself abreast with the technological advancement so that you can take your business to new heights in this cut throat competition. Images: “Young brothers talking with tin can telephone on grunge background./Shutterstock.com“ ______________________________________________________________________________ Tweak Your Biz is a thought leader global publication and online business community. Today, it is part of the Small Biz Trends stable of websites and receives over 300,000 unique views per month. Would you like to write for us? An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.