An attractive eCommerce website is crucial for turning the website visitors into customers. The design of your site can make your purchase process easy. Quick and also stress free and this helps in great online advertisement and also optimizes the sales.
A thriving business always needs an eCommerce platform and since consumers today flock to major online outlets like eBay and Amazon to get their products, it is crucial to make the site feature rich, functional and attractive.
Here in this piece of writing, we will share some of the most important tips for effective eCommerce designing and development. This will help you to boost your sales and generate higher revenues.
Ecommerce Designing and Development Tips
Pretty Layout:
The first step before creating your eCommerce website is to choose a beautiful layout by using beautiful materials. Your eCommerce storefront should highly focus on the design layout that serves the most powerful resource i.e. your merchandise. The layouts that are built around stylish and enticing photos perform the best. And it is best to choose simple features that complement and balance the products.
But just because a simple layout is better, this doesn’t mean that there isn’t any way to infuse your company brand or logo in it. So make sure that the layout fits exactly with your end goals.
Keep Your Users in Mind while Designing:
Every detail of your website from contact forms to product pages should always contribute to a user’s decision to make a purchase. That is why the eCommerce design should be chosen as per the user needs. Their experience is paramount and this helps to turn the visitors into the customers and this, in turn, helps the customers to turn to repeat customers. In case you are not sure of great user experience, then you can always hire an ecommerce development company in India and ask them to rate the site on navigational easy, visual appeal, usability and also overall satisfaction.
Don’t Forget to Go Mobile:
Ecommerce is now slowly turning to mCommerce and it is actually one of the most growing activities online. People today, use their smartphones a lot and they want to access a website and purchase products from there using their mobile devices. So your eCommerce site should support mobile devices and prepare for the upcoming surge in mobile purchasing. Though your background and design element should remain the same, there are some items and pages that should be optimized for the mobile.
Ensure that Your Site Contains Sufficient Information:
It is very important to make sure that your site offers sufficient information on who owns the site and what it offers. Since the customer are not presented in a physical store, they cannot actually touch or even feel the product. So, the information present on your site should offer great images, descriptions to convince the customer about the products.
High Quality Images:
One of the biggest pain points for online shoppers is that they are unable to see the product and feel them. To ease this issue, your eCommerce site should have a web design that supports high quality product images and even a video based on the product. Having high resolution photos is a must because any blurred view can turn away your customers, making them think that your product is cheap. You can also create some photo galleries for each product so that the customers can see the product from multiple angles.
Include Some Reviews and Testimonials:
Most online shoppers take a purchase decision only after reading the customer review. You can use this to your advantage by including some positive reviews and testimonials from your clients. Customer reviews are a quick means and easy way to promote your sales and conversions. An effective eCommerce website design strategy is to include the product-specific reviews directly under the product description.
Menu bars allow the users to navigate the pages of your site to find what they are actually looking for. The menu should appear on all pages to maximize ease and it should be preferable across the top of all the pages. Sometimes the menu bars are present vertical along the left side of the page for better usability. If in case you have a lot of categories and pages on your site, you can use the drop down menu to organize them without a sensory overload.
