Designing a website might have become simple with the availability of #1. Your business website should be a reflection of your brand’s unique identity If your company is in the industry for a long time, it might have developed a strong identity. Make sure your business website reflects the same in an effective manner. Online and offline, there shouldn’t be any difference in your brand identity. Consistency helps to instil trust among the audience that they are interacting with their all time reliable brand. And, this can be done using the same set of elements including colour codes, logo, theme etc. The idea is to strengthen your brand identity in the online marketplace with the similar impact as that of the offline marketplace. Hence, keep a note of every element that reflects your brand identity. #2. Understand the objective you want your website to serve What objectives do you want your website to fulfil? What are your business goals? This might sound simple, but not meeting the objectives is one of the most common problems that many websites face. Firstly, identify what you want to do with your website – if you want to establish your brand, create awareness about your products and services, generate revenue, build your customer base, or just want to spread the information. Once you are done with determining the objective, you will be able to make a focused approach towards your goals through your website. It is often said that understanding the business objectives is critical to design an impacting and successful site that can help you attain your goals within a specific time period. #3. Get acquainted with your target audience and work on the website accordingly Knowing your target audience and their preferences are quite imperative in order to work on strategies. You have to do a lot of research and can also take help from analytics tools to get a better idea about the preferences of your intended audience. Make a list of channels they prefer to explore, work on the content accordingly. Most importantly, try communicating with them in the friendliest way you can. This will make them feel taken care of. Moreover, this will give them a reason to come back the next time they feel stuck or have any concern. #4. Define your business perspective clearly Your brand’s message is much more than just a slogan. It’s more about the way you communicate with the prospective clients – telling them who you are, your product offerings and why should they choose you over others – is in itself a task to accomplish. If you are promising them quality services, stand firm upon your promise by actually delivering them the value of the investment they make. Your website should quickly (merely in a few seconds time) reflect the values your company hold, gain confidence and narrate your success story so as to retain the customers. Otherwise, there isn’t any dearth of options on the web. Your customers will move to some other site without giving you a second chance. Don’t let the design overpower the message you want to convey. #5. Give your website a creative edge to stand out in the crowd Never feel afraid of discovering new and exciting design ideas for developing your website. Have you ever thought about what the name Starbucks has to do with the product they deal in i.e. Coffee? Your brand name should be unusual, but identifiable. It’s about the impression you make on your customer’s mind. If you will be successful at creating a unique and remarkable identity, they are going to remember your product offering through your company name itself. On the contrary, if you will come with another renaissance – you are giving them a reason to forget your brand easily. It is often better to make your website unique and truly functional to make your customers visit you again and again. Take your creativity a notch higher. #6. Closely analyse your competitors’ website Keeping an eye on your competitors’ moves is quite a sensible step to win an edge in the modern-day cut-throat competition. It works both ways – you can retrieve the good things of their website and at the same time learn from the mistakes they have made. If there is any element that enticed you, you can include the same on your website with your very own creative twist. If there’s any element not clearly defined, you can note it down in your checklist so to remind yourself not to repeat the same mistakes. The idea is to imitate the best that others have and eradicate the flaws that others have in the most creative way you can, so to come up with a website that can take a competitive stand in the market. #7. Don’t be afraid of walking an extra mile Whether you want to get your website designed by a professional or modify a WordPress theme or simply offering your users an incredible experience, extending the limits will help you come up with something fresh, unique and functional enough to win the customers. Be ready to walk an extra mile where there will be less competition. Hope the above-mentioned tips will help you redefine your website look and feel. One thing that you need to keep in mind – pushing the limits will always take you a level closer to your goals. So, never feel afraid of going beyond the limits in terms of creativity. Images: ” Content Creativity Digital Graphic Layout Webdesign Webpage Concept /Shutterstock.com“ ____________________________________________________________________________ Tweak Your Biz is a thought leader global publication and online business community. 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