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I want to put it on record that yes, many businesses can absolutely afford not to “do” social media. In fact, I would go so far as to say that for some businesses, engagement in social media is actually damaging.
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Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.
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At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.
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A good marketing strategy begins with a clear and precise understanding of your brand identity. Attempt to build your marketing without getting this absolutely right and you risk expensive failure…
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It’s never been easier to translate your web presence into a foreign language. A survey of small businesses by the OECD outlines the challenges and solutions.
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“It’s Wedding Season!” Yes, its the kind of excitement and passion you need in your social media marketing…
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People frequently forget the main purpose of marketing: communication. Marketing allows you to communicate to your future and current customers…
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Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.
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Businesses can make the holiday season a jolly good time. The right marketing strategy and methodology in customer acquisition can raise the sales figures.
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You can hire a consultant to help you get your business strategy in gear, design an effective marketing strategy, or get your finances in order.
