Why Social Media Are Not a Strategy
I want to put it on record that yes, many businesses can absolutely afford not to “do” social media. In fact, I would go so far as to say that for some businesses, engagement in social media is actually damaging.
Search Results for: marketing strategy
What Can Kellogg’s QR Code Campaign Teach Us About Marketing?
Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.
The Most Powerful Tool In Marketing
At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.
Do or Die Marketing Plan: Begin With Your Brand
A good marketing strategy begins with a clear and precise understanding of your brand identity. Attempt to build your marketing without getting this absolutely right and you risk expensive failure…
Going Global: Is an Online Strategy Enough?
It’s never been easier to translate your web presence into a foreign language. A survey of small businesses by the OECD outlines the challenges and solutions.
Wedding Crashers: Guide to Social Media Marketing
“It’s Wedding Season!” Yes, its the kind of excitement and passion you need in your social media marketing…
4 steps towards creating a really effective marketing plan
People frequently forget the main purpose of marketing: communication. Marketing allows you to communicate to your future and current customers…
International Marketing in a Recession
Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.
Time is Running Out! 10 Quick Tips to Prep your Business this Holiday Season
Businesses can make the holiday season a jolly good time. The right marketing strategy and methodology in customer acquisition can raise the sales figures.
Hire a Consultant: Elect the Right Person to Get the Job Done
You can hire a consultant to help you get your business strategy in gear, design an effective marketing strategy, or get your finances in order.
