Search Results for: marketing strategy

Once upon a time, we all worked in silos. We all had our areas of expertise and preferred ways of

If there’s one thing that ties us all together, it’s ownership of a mobile phone. As smartphones become more or less the norm, the growth of mobile marketing is phenomenal, and its potential almost unknown. 6 billion people have mobile phones, which represents 87% of the world’s population.

Any avid e-followers will know that the word on the virtual street is ‘experience’, but what does that mean for businesses using online and offline platforms?

This blog is for you If you are a landlord or a retailer, or need marketing ideas & CSR tactics on a low budget. Here are some business ideas that are re-invigorating economic activity in vacant properties.

For too long, marketers have been saying that content is “king” without really knowing what that means. Far too many marketers have produced far too much content that largely gets ignored. Far too many marketers don’t produce enough content. Far too few marketers realise the importance of communities in which to distribute their content. If money is tight in B2B marketing, we need to innovate – here’s how you can do that with your content.

These are a sample of some of the questions that have surfaced during the week as a follow-up to my Ford blog last week. What is MDEC and how can it best be used to enhance an online strategy? This was the most common question, along with could it be leveraged by small to medium business as well as large?

Apple’s latest multimedia powerhouse is expected to be on the public shelves any day now, so let’s take a look at how the iPad 3 could potentially change email marketing.

There have also been studies that suggest that increasingly consumers are looking more and more to independent sources, like online reviews and expert bloggers, for advice on what products and brands to chose with their increasingly limited budgets. The premise being that they see advertising as making overblown and exaggerated claims.

In a world gone mobile less is more. “Think big” is being replaced by “think small”. Businesses need to remember the very nature of a mobile device when planning their mobile marketing campaigns in order to reach their market successfully.