Search Results for: marketing strategy

Google’s Panda update penalises low quality sites and rewards high quality ones. Learn how to adapt your content strategy to thrive in a post Panda world.

In this article, I take a look at what Brand Voice is, why it is important and give 5 simple steps to having a true Brand Voice.

At its heart, content marketing is about all aspects of the AIDA framework: attention, interest, desire, and action. In many cases that does involve content creation, but a content marketer is much more than a content creator.

Here’s a quick look at the online travel marketing strategies that you can embrace to take your travel business to the next level.

When we first start out in business we perform research or at least should and we list the very important keys to our business to give us guidance and understanding of what we need to say and write for our marketing. As the business grows, we can lose our way and forget these points, especially if everything is going well. As soon as new competition comes into the picture, we need to reassess the situation and use these points below to stabilise the business and change direction.

Your business needs a content marketing strategy. If you’re not quite there yet, you should, at the very least, have

There’s a phrase I’ve heard a few times: “As worthless as yesterday’s Racing Form.” If you’ve never been initiated to the

Here’s a quick look at some of the best marketing strategies that you can follow to give your gym an edge over its competitors. And they don’t have to just apply to gyms as they can be adapted to apply to any service business.