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Search Results for: marketing strategy

When Fear Is Good: Risk Management Techniques

Result type: Post

Posted on May 20, 2012 by John Abrena.

Fear is an emotional reaction to a recognized danger, be it known or unknown. It always causes stress, sometimes panic and even paralysis afterwards. In a nutshell, it is considered as a negative effect. So why would anybody say that fear is good?

Posted in Management

Big Pharma, The MDEC Communication Model And Improved Innovation

Result type: Post

Posted on May 9, 2012 by John Twohig.

Large and small business/organisations are looking to adopt a successful Internal Social Business Strategy. They are attempting to leverage the power of collaboration using online social platforms, but without the necessary tools or knowledge to effectively plan their strategy.

Posted in Management

Online Video: Likes Through A Global Lens

Result type: Post

Posted on May 6, 2012 by Fiona Ashe.

In Hollywood, it’s “Lights, Camera, Action!”  In the digital age, it’s “Likes, Content, Analytics”.   Not everyone will be rushing to

Posted in Marketing

Become A Better Manager: 10 Inspirational Management And Leadership Blogs

Result type: Post

Posted on April 23, 2012 by Warren Rutherford.

As a management and executive coach I spend a good amount of time helping folks understand the “little” things that

Posted in Business

Business Blogs! What, When, Where, Why And How?

Result type: Post

Posted on April 13, 2012 by Sian Phillips.

How to get started and maintain a blog is a question I’m often asked. I have compiled a few blogs to explain how to set it up, the layout and what to write, how to excel with your blog and maybe even make money from it. And most importantly lots of reasons why you should be writing a blog for your business and how it works.

Posted in Marketing

Are Social Media In Danger Of Becoming Irrelevant To Business?

Result type: Post

Posted on April 11, 2012 by John Twohig.

Unless online business advocates and marketers begin to deliver profit to the corporate sector, the main reason for business participation

Posted in Business

What’s the Importance Of The 3 C’s In Business – Communications, Coaching And Counseling?

Result type: Post

Posted on April 10, 2012 by Warren Rutherford.

Mis – Communications. Have you ever been in a business situation where you were having difficulty understanding why staff and customers, superiors and subordinates, even co-workers were having difficulty understanding each other?

Posted in Management

The Top 3 Keys To Successful Business Growth

Result type: Post

Posted on March 5, 2012 by Warren Rutherford.

When I mentioned this at a workshop recently one of the business owners said: “You mean there are only 3 keys to success? Where have I been going wrong all these years?” I may tend to oversimplify – simply for the sake of directness.The top 3 keys to successful business growth include an actionable business plan, becoming more authentic and self-aware, and becoming a knowledge-based manager

Posted in Management

5 Brand Promotion Lessons From The City Of Barcelona

Result type: Post

Posted on January 19, 2012 by Mark Boyd.

One of the world’s best examples of successful brand promotion is from the city of Barcelona. Here’s how to apply lessons from the world’s most cosmopolitan city to your own brand positioning and business marketing strategies.

Posted in Marketing

Epson Business Council Gives Advice To Small Businesses

Result type: Post

Posted on June 9, 2011 by Niall Devitt.

The Epson Business Council was launched in late 2010 as a platform to provide tips, advice and insight for start-ups and small businesses across Europe and the following series of videos are some of the highlights from their first gathering.

Posted in Business

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