Easy Prey For Aggressive Buyers?
Result type: Post
With more sellers chasing fewer customers these days, do B2B buyers have the upper hand? Well, according to buyers themselves, the answers is yes. However…
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Moore’s Law Now Applies To B2B Selling: Are You Ready?
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Intel recently announced another advance in chip technology that is expected to result in a doubling of computer processing power. Now you may be wondering what computer chip technology has got to do with selling. Well, quite a lot as it turns out…
Real Innovation Through Social Media
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“Using” social media doesn’t mean innovation. The definition of innovation according to Peter Drucker is “…any change that creates an added dimension of performance”. Social media is a chance for us…
Real Innovation Through Social Media
Result type: Post
“Using” social media doesn’t mean innovation. The definition of innovation according to Peter Drucker is “…any change that creates an added dimension of performance”. Social media is a chance for us…
What Is Open Source?
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‘Openness’ is a topic that is increasingly being talked about. From reading and listening to the discussion, it is clear there is no consistent definition of what Open is. However…
Bloggertone Interview: A Chat With Aisling Foley
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Aisling Foley has 23 years marketing experience in the IT industry. Before founding…
LinkedIn: Beware the Bermuda Triangle!
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LinkedIn has revolutionised how we network for business and job search. It has made networking more accessible…
Managing your Stress in the Workplace
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During these times with the economy in difficulty it may seem harder than ever to cope with the demands and challenges in the workplace…
International Marketing in a Recession
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Irish businesses tend to first target marketing when it comes to cutting costs, although academic findings suggest they should do the very opposite to survive the recession and thrive thereafter.
Is it time to motivate and re-educate YOUR team?
Result type: Post
It cannot be denied that “Customers are now King, and Queen!” In times when we need to retain our existing customers like never before, and encourage new ones as much as possible…
