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Running a business isn’t always easy and there are lots of things involved that can draw your attention away from where it really needs to be focused. In this post I share 6 warning signs that you need to look out for and take action on as soon as you notice them.
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Facebook mobile has witnessed a huge growth in today’s market and the majority of the retailers are leveraging Facebook mobile all across the world.
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If your sales are lagging, and you don’t want to spend a lot of money on a new marketing campaign just yet, here are a few easy things you can try
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Every company’s CEO thinks they know what their sales revenue figure is. SaaS revenue is simple to work out, but it is different to what you might expect.
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I work with a number of clients who continually ask me – what’s next? Sort of reminds me of Bugs Bunny asking: “What’s Up Doc?” I usually respond with a question – seems fair since my clients are catching on that I’m the guy with questions. The question usually reflects the constancy of change in our environment and how career evolution becomes important to accommodate that change.
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For many business owners, theirs is a service based business. Yet the marketing theory tends to focus on product-based businesses – the ability of consumers to taste, touch, see, smell a product. Services can be quite the reverse. If you deliver intangible services such as those by law firms, marketing consultants, management consultants, education providers and much more, then more than likely, you are almost selling the invisible.
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The only way to know whether your marketing is performing or not is to measure it. As you measure, you gain intelligence on which marketing activities work for your brand and which don’t. Using this information to change your marketing plans as you go along will make your marketing work harder and harder and increase your ROI.
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We have always been hugely influenced by images and messages. They form the bulk of our guidance system through life, but they are often subliminal. Do you know what your business is telling the world?
