Skip to content
Tweak Your Biz home.
MENUMENU
  • Home
  • Categories
    • Reviews
    • Business
    • Finance
    • Technology
    • Growth
    • Sales
    • Marketing
    • Management
  • Who We Are

5 Tips To Increase Sales

By Angie Mansfield Published May 23, 2013 Updated October 2, 2022

Increasing sales numbers is a concern for any small business.

If your sales are lagging, and you don’t want to spend a lot of money on a new marketing campaign just yet, here are a few easy things you can try.

# 1. Customer Rewards

A very simple thing you can do to increase your small business sales is to start a customer rewards program. It doesn’t have to be anything fancy – even a discount or free gift on a customer’s birthday can help build customer loyalty.

If you want to get the most out of this method, try starting a points system or another program that encourages repeat business. This lets your customers know you value them, and gives them a great incentive to keep coming back – and to bring their friends.

# 2. Follow Up

It’s far cheaper to keep an existing customer than it is to gain a new one. One great way to keep your existing client base happy is to follow up with them after they’ve bought a product or service from you. This lets them know that their satisfaction is important to you, and will lead to happier, more loyal customers.

Following up after a sales call is also an important step. Some prospective clients need a little time to think things over, but may not get back in touch with you on their own. By giving them a friendly call a week later, you increase your chances of making that sale.

# 3. The Personal Touch

If you use the same sales pitch for every customer, regardless of that customer’s background and experiences, your pitch is not going to resonate. Instead, work with your sales staff to come up with a personalized message for your customers.

You know from dealing with your clients on a regular basis what their needs are, so build your sales message around meeting those needs. If you can show your customer why your product is the best one to solve her problem, she’s much more likely to buy from you – and continue buying from you.

# 4. Benefits, Not Features

Which of the following product descriptions sounds better:

  1. The BlenderMatic has an all-steel construction, a three-speed motor, and titanium blades.
  2. The BlenderMatic’s three-speed motor conveniently handles all of your chopping, mincing, and blending tasks – so you can cut down on meal prep and spend more time enjoying dinner with your family. This machine gives you more value for your money, with an all-steel construction that will last a lifetime. Its rugged titanium blades let you blend anything you like – even ice – all in one machine.

By focusing on benefits — what your product will do for your customer – you make the sales pitch more personal for her. Tell your client how your business can make his or her life easier, and you’re one step closer to making a sale.

# 5. Referrals

Ask your satisfied customers for referrals. Happy customers should have no problem with recommending your product or service to their friends and family. You can encourage this with referral rewards such as a discount for each person who hears about you through your customer.

Increasing your sales doesn’t have to be a complicated, expensive process. By tweaking your current sales methods and getting your customers working for you, you can boost your bottom line without a dramatic increase in your marketing budget.

Bonus Tip: Try to get your product listed on affiliate sites like Best Mattress Picks, some of these sites can turn into sales powerhouses for your brand.

sales increase concept -DepositPhotos

Posted in Sales

Enjoy the article? Share it:

  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share on Email

Angie Mansfield

Angie Mansfield is a freelance writer covering a range of topics for small business owners. Her areas of interest include management, HR, and how to remove an article from Google. She'll help answer the question: Why is small business management important?

Visit author twitter pageContact author via email

View all posts by Angie Mansfield

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required
Contents
# 1. Customer Rewards
# 2. Follow Up
# 3. The Personal Touch
# 4. Benefits, Not Features
# 5. Referrals

Related Articles

Management
Sales

3 Ways to Maximize Sales Team Efficiency

Kelly Larson June 2, 2025
Business
Growth
Sales

Maximizing Customer Engagement to Boost Your Plumbing Business Valuation

Ernest Ragsdill June 2, 2025
Business
Sales

How Buyer-Seller Chat is Transforming E-Commerce and Customer Engagement

Chad Wyatt May 23, 2025

Footer

Tweak Your Biz
Visit us on Facebook Visit us on X Visit us on LinkedIn

Privacy Settings

Company

  • Contact
  • Terms of Service
  • Privacy Statement
  • Accessibility Statement
  • Sitemap

Signup for the newsletter

Sign For Our Newsletter To Get Actionable Business Advice

* indicates required

Copyright © 2025. All rights reserved. Tweak Your Biz.

Disclaimer: If you click on some of the links throughout our website and decide to make a purchase, Tweak Your Biz may receive compensation. These are products that we have used ourselves and recommend wholeheartedly. Please note that this site is for entertainment purposes only and is not intended to provide financial advice. You can read our complete disclosure statement regarding affiliates in our privacy policy. Cookie Policy.

Tweak Your Biz
Sign For Our Newsletter To Get Actionable Business Advice
[email protected]