Marketing can be done anywhere, and it can be used for the benefit of the company if it is done in the right way and also in the right places. Talking about marketing in the right places, there is a massive opportunity for marketing your product and services for the business in the office lobby. The office lobby is the first thing that your visitors come across, and hence this is the best area where you can make an excellent first impression. Most of your prospective clients would walk through your office front door to seal your business deal, and thus, you need to provide your visitors with an experience that goes hand in hand with your brand values.
Your front office is the key factor in improving the overall impression of your company as well as your brand. This is the best area to market your product and services rather than engaging your visitors in a manual visitor management system. You can share your company values in this area, which would pave the way for valuable business opportunities. Your marketing and visitor management teams may not work together often. Still, when it comes to managing brand awareness through visitor management, this collaboration can prove to be a win-win situation for both. Let us look at how a visitor management system can help for increasing brand awareness.
Collection of Information
In most cases, people who pass through the lobby area can represent a valuable opportunity for future relationships. You never know which client or customer may walk in through your lobby. Many companies take minimal effort to track which visitor visits their office and why. In many cases, the people passing through the lobby area represent valuable opportunities for future relationships. Most of the companies don’t even try to be in touch with those visitors. However, the modern visitor check-in systems are helping in changing the paradigm. It is straightforward to manage and collect the data from the visitors when they check-in and check out via a tablet. These programs also save a lot of time and efforts of the administrators when it comes to organizing, storing, and accessing the visitor information safely.
Creating a First Impression
As the age-old saying goes, the first impression is the last impression. In today’s world, this statement has become more valid than ever because the first impression is probably the only impression which a visitor might have of your company, and it will take only a few minutes for the visitor to judge your company and make that create that first impression. Thus it is essential to have a visitor management system that will not only help in managing the visitors but also will create a great first impression for the company. No visitor likes to be kept waiting in the lobby, or no one wants to fill out a form manually. The technology which your company uses also says a lot about your brand. When you are using outdated methods, it also affects the credibility of your company as people are always looking forward to companies that are advance and optimize their resources properly.
Opt-In for Marketing Emails
A custom visitor management system can help you in reaching a wider audience. You can keep a marketing opt-in checkbox on your visitor check-in form and market the latest news, events, and offers which are available in your company. This will prove to be a great strategy as you will be able to reach out to your potential customers and clients who are interested in your products and will get you good leads than just cold calling or going straight into the spam folder of your potential customers.
Feedback for User Experience
Taking input from user experience is another great way of telling your visitors that their opinion matters. This can help you to identify and fill up the gaps between what your customers are expecting and where you are lacking. You can customize your visitor check-in form from the feedback which you receive from your customers. You can also follow up on a visitor post the visit to check and increase your chances of getting a lead or even have a customer on board.
These were some of the ways through which you could increase the brand awareness of your company. A sound visitor management system can always turn out to be fruitful for marketing as well as other operations which are carried out in a company. If you are looking for an effective visitor management system for your company, piLobi is one of the best out there in the market. You will get a visitor management system just as per your requirements and that too in the most effective price race. For more details, you can contact us and tell us more about your business and business needs.
brand awareness – DepositPhotos