Mastering
SEO is not a new marketing strategy – it has been around for more than a decade. However,
If you are still using the old methodologies, it is time to review your SEO strategy and pluck out the weeds that are choking your digital campaign. In this light, here are 7
Every year, new trends emerge in digital marketing. Woe unto you if you don’t stay up-to-date with them. Ignoring trends will hurt your
People are always curious about new things. Don’t be the business that’s stuck to old methodologies while others have moved on to new trends. Keep yourself updated on
User-friendliness is an important aspect of
Various tools such as Google Analytics can help you check metrics such as organic site traffic, bounce rate, conversion rate, click-through rate, page views, and nature of visitors. This information can help you to determine which
A good
As you work around the various SEO strategies, don’t lose sight of the important things; gaining and retaining new clients. Therefore, create wholesome content that not only attracts clients but also keeps them coming back. Focus on quality.
In today’s world where you can find almost any information on the internet, businesses are faced with the challenge of generating original content. Unique content makes your work stand out from competitors and promotes
You don’t always have to come up with new ideas on a subject matter. However, how you present existing ideas is what makes a difference in
If you are still using the old methodologies, it is time to review your
Search Engine Optimization is growing bigger and better. Your business has more opportunities now to expand by utilizing
You see, a WordPress theme includes much more than colors and fonts. Those are handled in the CSS itself.
When you dig deeper, a theme needs to include a range of other items. For example, the actual templates where you will place content need to be individually mapped out and then build in PHP then uploaded to the WordPress install. Most non-custom themes have these already built coming in, but a fully custom theme will require them all to be created.
Also, you’ll be paying for development time to weave in all of the theme options you desire. Your options are to pay up for these to be built or make tradeoffs in functionality.
You get the picture. If you want a fully custom WordPress theme with all of the key features of a decent theme, expect to pay in excess of $20K in the majority of situations.
As yet another place where custom WordPress theme buildout will hit you, you can expect a long wait for your design partner to code and deploy all of those templates and features.
Oh, and I haven’t even mentioned the design parts themselves. the typical process involves a series of steps before coding even begins. these additional steps can take days, weeks, or months, depending on how clear you are on exactly what you expect in the end.
If you have a very clear idea of all of the details you’ll need to spell out (very rare in reality), perhaps the initial scoping of the project and mockups will take a couple of weeks. If not, you’re looking at 3-8 weeks in most cases to get the initial pieces in place.
I’ve seen custom WordPress deployments last from two months to over a year! How long are you willing to wait for the couple of special features and layouts you simply can’t live without? Is it worth the wait?
That decision is, of course, completely up to you. I like to get big projects done in as little time as possible, as do most busy marketers and business owners.
