In the digital marketing world, the terms Search Engine Optimization and Search Engine Marketing are often misconceived. Especially when their acronyms (SEO and SEM) are used, it leaves clients and those who are new to digital marketing confused.
Let’s start with
So, What Exactly is
SEO is an essential element of SEM. It is defined as a strategy used to optimize website pages to improve its visibility in the search engines.
The foremost goal of
This type of
- Keyword Research
- High-quality content creation
- Keyword optimization
- Image Optimization
- Clean page URLs
- Social media integration with the content
- Getting high-quality backlinks
- Brand promotions
- Building citations
- Social bookmarking
- Search Engine submissions and XML sitemap
- Site Speed
- Optimizing site architecture
- Optimizing robots.txt for easy crawling
- Structured data
- Using Canonical tags to avoid duplicate content
What is SEM?
SEM stands for Search Engine Marketing. SEM consists of stuff that is not covered by
SEO vs. SEM: What’s the Difference?
As already stated,
Which Is a Better Option for Your Business?
Now that you know the difference, the next question is, which you need to choose for your business?
This is the most debated question among digital marketing specialists. Some SEO Experts offering
Every business is unique and has different goals. So, it is essential to have a digital marketing strategy that is customized to suit the business requirements.
To gain clarity on what you should choose for your business, you need to have a clear idea of what to expect from both. Consider the following factors to make a decision.
Find out how your competitors are performing in search marketing before you decide to choose your strategy. Know what are the search terms that they rank for. Also, find out what paid keywords they are using to drive traffic to their site. This research and competitive analysis will help you get a complete picture of your competition. As a result, you can find areas where you can compete with your competitors in both
If you have been in business for a long time and know your customers want and how to reach them effectively, you can prefer to use
If you don’t know who your customers and competitors are and how they will respond to your offerings, you may want to prefer an SEM campaign.
Customer Buying Cycle
If your products or services have a short buying cycle like your customers know what they want, search for it, and make a purchase, then SEM is your ideal choice.
On the other hand, if your product has a longer buying cycle, like your customer research for weeks and compare with other products, then you may benefit from using
Average CPC (Cost Per Click)
Different keywords have different CPC based on competition. If the CPC is low for your keywords, then SEM is right for your business.
Whereas, if your CPC is higher and you need to spend more to show up in paid search results, then prefer using Professional
Age of your business
If you have just opened your business and launched your website, until you develop a proper
Current status of your website
Before launching a digital marketing campaign, know where your website stands. This will help you devise an organic
SEO or SEM? Make Them Work Together for Better Results
In all honesty,
If you are a business that genuinely values creating a strong online presence and getting a positive ROI in the short term as well as the long run, then you should balance both
By incorporating both
SEO and SEM are most crucial for attracting traffic and leads online. Now that you know what
DepositPhotos – searching online