Are you trying to think of new ways to advertise your brand? Most people tend to think that the best place to market your products is on the internet. After all, , you should always strive to do it in a creative, engaging and exciting way. The same goes for your supermarket advertising. Yes, you’ve heard that many times before. However, it’s worth repeating because it’s something that many businesses overlook when thinking about how to get more customers through the doors.
However, it’s time for you to think of some new forms of out of home (OOH) advertising. One form of OOH is through supermarket advertising. Here are some reasons why you should use this type of marketing to improve your business.
When it comes to marketing your business, you should always strive to do it in a creative, engaging and exciting way. The same goes for your supermarket advertising. Yes, you’ve heard that many times before. However, it’s worth repeating because it’s something that many businesses overlook when thinking about how to get more customers through the doors.
Aisle visibility
When you think of shopping center advertising, you may naturally assume that you will have to spread out large posters on the front of the store to get any attention. But honestly, the best place to get your brand noticed is in the aisles. If you are a supplier, and are looking for a way to appeal to new customers, place your advertisements at the start of different aisles. Your advertisements could dispense coupons, discounts or gift cards. What makes a poster or virtual billboard perfect for advertising is that it will catch a customer’s attention at the right time. They are looking for a certain product, and your brand could be the perfect fit for them if you offer a discount.
This makes it easy for you to see which areas of your marketing efforts are working and which ones aren’t as well as pinpoint what tactics need some adjustments before trying them again with a new budget.
Trolley marketing
One of the best ways to market your business is through trolley advertising. Trolley marketing is where you have an advert on one of the trolleys in a supermarket and it can be a great way to get people to engage with your brand.
Trolley advertising has been shown to work well and can increase foot traffic as well as engagement with your brand. You might be wondering, how does this work? By placing an advert on one of the trolleys, you’re effectively turning that particular trolley into a mobile billboard for your business. People will see your ad any time they pass by the trolley in their shopping trip, even if they don’t buy anything from it!
On average, it is estimated that a supermarket customer will spend around 41 minutes trying to find the products they need to complete a grocery haul. Therefore, if they have a repetitive product advertisement in their line of sight, such as on their trolley, it’s likely that it will stick in their minds. By placing your advertisement in obvious places that a customer will see them, like the aforementioned trolley, it’s likely that the customer will be thinking of the product as they move around the store. This exposure will then be able to increase the number of sales your business receives.
Trustworthy retailers
It’s hard not to trust a large retailer. They have spent many years building up their business and know how to tell the good deals from the bad ones. That’s why if you manage to get an advertisement placed inside a supermarket store, it’s likely that the reputation of the supermarket will be infectious. A supermarket would not let a scam company advertise within their store. Therefore, if a customer sees your brand advertised within the store, it’s more likely that they will buy it when they go on their shopping spree.
Unique marketing
Some of the most common forms of advertising in supermarkets include posters, billboards and placards. But what most marketers don’t realise is that there are subtler ways to advertise to customers. Take a look at some of the most common items used in a supermarket. We have already mentioned trolleys, but have you considered marketing on items like check-out dividers or receipt paper? It’s a subtle way to get your brand into the heads of your customers. That way, in the next shop, they may be curious about your brand, especially if you offer them discounts or coupons.
Overall, there are many reasons why supermarket advertising might benefit your business. By incorporating this into your marketing strategy, you will be able to better promote your brand, products, and services to a wider audience.
