Every business nowadays needs a digital presence to remain relevant and reach more customers. What most businesses fail to grasp is that their competitors aren’t the only “threat” to their venture. More hackers are now equipped with smarter tools and they are using more advanced techniques to breach your security protocols in order to steal data, scam your customers, or take over your domain. That is why companies need to take on a more strategic approach to enhance their defense systems and to implement the most relevant tactics to help prevent such security breaches.
What’s important to note is that your cybersecurity team isn’t the only sector in your organization responsible for ensuring and implementing security measures. Every person under your wing needs to take precautions and practice safe online behavior when conducting business under your domain name. To protect your business from cyber threats and preserve the security of your domain name, use the following strategies.
Register Your Trademark
Using keywords in your domain name is a strategy many companies use to get more traction with search engines and more recognition among their customers. After all, it’s fairly simple to deduce that a domain name containing the word “dresses” refers to a site that sells that particular item or a dedicated site for a fashion designer. These common phrases can be used to create variations of the original domain name, so it’s best to get creative and use something related to your business, but give it a touch of originality.
However, the key is to register your trademark in the government registry to protect your domain name from a uniquely legal perspective. That way, if anyone tries to use a domain name in order to defraud customers and pose as an extension of your business, the government can help you regain control over your domain name and prevent any legal issues for your business and your customers.
Ensure Ongoing Monitoring and Protection
When you’re still searching for the right domain name to represent your business in the online realm, it all begins with the registrar you’ll select. Now, different registrars offer a wide array of perks to their customers, among them their own reputation as a trustworthy entity that sells only valid and even personalized domain names without any fraudulent background. However, you should look beyond that and into registrars that can ensure a personal domain name secured with ongoing monitoring and protection.
Look for registrars that offer spam monitoring, but also phishing and malware monitoring for the sake of all-around protection from data breaches and cybersecurity attacks of all sorts. Redirecting and suspending any traffic that is suspicious is essential to domain security, so a proactive approach of your chosen registrar will play a major role in how securely your customers can engage with your business online.
Smart Password Protection Is a Must
Whenever there’s a major data breach, the media will cover the story, and the users of the app or service in question will rush to check if their data is secure and their accounts intact. This behavior extends to passwords, so users will change their passwords more frequently after a data breach, due to increased security awareness. If only a select few among your employees have access to your domain account, you should make sure each person recognizes their role in protecting your domain name.
That begins with regularly changing and updating your password, and preferably without using any familiar words, dates, and phrases that are easy to guess. There are password generators that can create complex, secure passwords for your every need, and this might just be the perfect solution for enhancing your own cybersecurity.
Lock Your Domain
An additional security feature many registrars offer is the process of locking your domain name. Simply put, this process prevents anyone from altering your domain account information and any attached information for your email address and other sensitive data. You alone would be authorized to make changes to your DNS (domain name server), or transfer ownership if necessary.
If your domain is not locked, you risk enabling unauthorized access to your domain account. They are then able to alter your security preferences on all related accounts, which can grant them access to private customer information. To ensure overall domain name authority and security, always monitor key domain metrics to keep an eye on your reputation and to see if there are any additional steps you can take to protect your business online.
Restrict Access to Your Domain Account
Finally, your domain account shouldn’t be used at will by anyone in your employment. In fact, not even your entire IT department needs to access your domain name account, so you should assign a single person or a small, dedicated group of people to take care of your domain security properly. That way, you’ll limit access to your account and prevent third-party meddling.
In addition to other aspects of your cybersecurity, domain name security should be your top priority. Hackers will always be on the prowl for weak security systems to profit from your missteps, so it’s paramount that you take precautions seriously. That way, you’ll never have to worry about recovery and restoring your brand image and customer trust. Your business reputation is at stake, so do your best to protect your company by protecting your domain name.
