Ecommerce niches are specialized parts of a business, within an industry, it’s essentially a small and special market of goods and services. But, how exactly do you find your niche in the first place or know what the profitable eCommerce niches in 2022 are?
Google Trends is a great place to start when it comes to finding your niche and makes it much easier to make your mind up and put any worries aside. It is one of the important steps to take in order to find a niche and any trending products.
Google is great for providing people with the most relevant information for what they need, but they also have a feature called Google Trends which some people may not know about. This tool makes a reasonable decision about the niche for your online store, it can find what products are in high demand and discover necessary keywords for
This tool is especially great for when it comes to a drop shipping eCommerce website. You can gain a great inside to what the trending products are and it shows you exactly what words you need to be using, for
So, we know about Google Trends and how this excellent tool can help you when it comes to niches, but what are the best profitable eCommerce niches in 2022? Now we know what tools can help us with the niches and help you with exactly what you need, it’s time to take a look into the profitable eCommerce niches and why a niche can benefit your online business.
The Benefits of Choosing a Niche
There are several great benefits when it comes to choosing a niche to focus on, with your online business.
- Fewer competition-
By finding the best eCommerce niche, it will help to limit the number of brands that you have competition with, for your customers. With a niche you need to focus on providing continuous high-quality products and services to your customers, which will help to retain your customers and therefore, you won’t need to worry about a competition.
- Lower operations and marketing costs-
With a niche business, you can target to sell a certain number of products, which can help you to save on operation costs. As well as this, the business will only be targeting to sell the product to a smaller audience and therefore, marketing costs will reduce too.
- Better profits from loyal customers-
With a niche you choose a particular type of product and sell it to a specific customer base, which if there is no competition, you can sell it for a higher price. As there is almost no competition that your customers can go to, they will be willing to pay what you charge and become loyal to your brand and business. As a result of this, you can gain a higher profit, as they will continue to come back to you, as long as you continue to provide a good and high-quality service and products.
The Best Trending Niches in 2022
Now we know the great benefits that a niche can bring to your business, it’s time to take a look at the most profitable eCommerce niches in 2022.
- Digital Artwork, NFT and Cryptocurrency-
The first niche that has had quite a buzz around it, is the digital artwork, NFT and cryptocurrency market. In December 2020, token-based art sales reached $8.2 million. You can quite easily use this niche to start up an NFT business, where you can attract buyers, sellers and artists from across the globe and make money from their work.
- Home Office and Remote Working Equipment-
With the last couple of years being very different, companies have had no option but to turn to home working, which they have now realized is something that will stay around for a very long time. A lot of people have found that they benefit from home working and remote working over the past couple of years. With this in mind, there’s been an increase in demand for home working equipment, with them becoming a necessity to have. This type of equipment can include anything from chairs to desk lamps etc.
- Gym, Healthcare and Fitness Products-
Similar to the above, more people have taken up exercise and fitness at home, and therefore, these types of products are in high demand and will continue to be. A lot of people have gotten to use to working out at home and decided to ditch the gym membership and spend some money on home equipment instead. The types of equipment can include skipping ropes, yoga mats and weights.
- Eco-Friendly Products-
With the ongoing issues with the environment that more people are becoming aware of, people are starting to become more mindful with the products they’re using. A lot of people have turned to using more eco-friendly products, to help the environment which include metal water bottles, reusable straws and bamboo toothbrushes.
- Online Education-
Again, due to the pandemic, people moved to online education and have since learnt, that it can be done very easily online. The demand for online education and courses is consistently growing and it looks like this trend will stick around for longer too. Products that can be sold within this niche include eBooks, online courses and video tutorials.
- Beauty and Skincare-
Beauty and skincare always have and always will be a popular niche to go into, as everyone wants it. With beauty and skincare, there is such a wide variety of different products, that you can choose different niches to go into, within the industry. These can include organic cosmetics, anti-ageing skincare, skin products made from fruits and vegetables.
- Pet Products and Supplies-
Our final industry is the pet products and supplies. With so many households having pets, there’s no doubt that this industry will always continue to grow and make more money. The great thing with this industry too, is that there are so many different niches you can focus on. Firstly, there are so many different types of pets you can have, you can focus a niche on a certain type of animal. As well as this, you also have pet food and pet tools and products, which are the most popular demands for any pet owners.
These are expected to be the most profitable eCommerce niches in 2022, with the industries always growing and creating more money.