For anyone actively managing online marketing,
First things first, what is local
Customers like to be well-informed when trying to make a purchase. They want all the key information regarding their object of interest. Outdated or missing information on a product or service that we are selling will impact our traffic greatly. It is best practice to keep our website and its content updated on a regular basis. Blogs are also a great way to periodically reach a wider audience as we can provide them with beneficial information while promoting our agenda at the same time.
Speed and adaptability
Site loading speed and compatibility for mobile devices are two very important factors to have in mind. Most users have the tendency to make online purchases via their smartphones rather than bulky, stationary computers. Today’s environment is increasingly on the move and we need to follow those trends by optimizing text and image readability for best user experience possible. The attention span of an average online consumer is surprisingly short at about just a couple of seconds. If we do not meet their needs in that very short time span, they will look for someone else to fulfill those needs. Slow loading speeds will make us lose customers that are spoiled for choice when it comes to other suppliers. Those precious seconds will make the difference between a successful purchase and a botched one. Making sure everything works smoothly on all online platforms and devices will give us an edge over the competition.
Social media marketing has for some time now been one of the main tools for success for many businesses. Viral campaigns are a big driving factor for more sales and revenue. Having a substantial following on Facebook and Instagram brings in a lot of traffic and is present in Google Business listings. Tightly related are influencers that offer us another form of marketing altogether. Having someone with a significant, relevant following talk about our brand and offerings can have a great effect on our business and bringing more customers. It is the biggest indicator of keeping up with the times to have a great social media presence. It is an ingredient for success that is absolutely necessary to get a firm grasp on.
It is important to take a look at the other side of the coin where the negative factors can be found. What are some of the factors that negatively affect local
Now that we understand the factors that affect our local
Optimizing for Local
The title needs to contain the city as well as the state along with the keywords. They also need to be coordinated in such a manner that makes them not appear spammy as it would deteriorate our
Local businesses are optimizing their websites, My Business pages and other equivalents for the best local