Opening up a clinic doesn’t guarantee that you’ll get heaps of patients. If you have been an ophthalmologist, optometrist, or optician for some time, you have your existing patients. If you’re new to the practice, best case, you have your friends and family as your patients but that’s not really enough. To get new patients and to keep your practice thriving, you can use marketing to help you out. How does marketing your practice work and how can you do it? In this article, we will talk about eye care advertising.
Marketing Tips to Help Your Eye Clinic Thrive
Identify your target market
This is an essential step in any marketing practice. You can only attract new patients with your marketing strategy if it relates or it is accessible to your audiences. To identify your target market, you need to know who your current and existing patients are. This can be identified using the clinical data you have. This is extremely helpful for those who have been doing their practice for some time. If you’re new to the practice and you’re planning to attract new customers using marketing efforts, then identify your target market by identifying who your ideal patients are. The important information you’ll need to take note of is patient demographics. Demographics consist of age, gender, location, etc.
Once you have all the information on your target market. Use it to create your marketing efforts. Make sure it appeals to your target market.
Create a Marketing Plan
This is something that can help you create your marketing efforts. If you’re not sure how you are going to advertise your practice your marketing plan can help you out.
What is your unique value proposition?
How are you different from other eye clinics? Do you have services that they don’t have? Is your educational background better? Do you have more experience? These are just some of the important questions you can ask yourself when identifying your uniqueness. Differentiate yourself with other practices. Let your target market know why they should come to you. This is also a good way to make your patients feel secure with you and trust you. With that said, this will allow you to gain new patients that you can turn into returning and long-term patients.
What is your marketing goal?
This is the outcome you want to achieve from your marketing efforts. Know your goal so you can work towards it. You can’t just start without setting a goal. Your marketing efforts have to have a purpose and that purpose has to be clear to you.
Create a Gantt chart
This is a system where you plan when you will put out your marketing content and what your marketing is. This is important because it is a way to strategize your marketing campaign. There is a right time and a right place for your marketing efforts to be put out. For example, for marketing campaigns relating to Christmas or gift-giving, you have to put it out during the “ber” months.
Marketing Collateral
There are different mediums that can be used for marketing and advertising. There are print, tv, radio, online advertisements, etc. Identify which suits your intentions best. The marketing efforts you put out will be based on the goals that you have set for you to achieve. So your goals will dictate whether you use digital media or go old school with your marketing campaign.
Utilize Social Media
Establishing your social media presence is marketing in itself. How do you do this? You can create a website or make a Facebook page. Using social media as a platform to promote your business has been proven effective over and over. This is because social media platforms such as Facebook have a lot of users. This makes it easier for your marketing efforts to reach a large number of people. If you are to make a website, make sure that it functions well and that it is designed appropriately and it looks good. Websites tend to have a power that can guarantee a business’s legitimacy and the quality level of service it provides. A lot of people depend on the information they get from a business’s online presence if they would like to transact with that business or not.
You have to know if your marketing strategies are working so that if it does. You can continue to use it. But if it doesn’t at least you’ll know that you have to come up with something better. You can do this by asking new patients where they heard about your practice. There are also different ways to measure the traffic your marketing tactics get. If online, you can see the open or click rate. There are also engagement statistics.
Do these tips to boost your patient count and keep your eye clinic thriving!
