There is no doubt that social media now plays a huge part in the marketing and model of most businesses. These platforms have provided businesses with an effective means of marketing their brand, engaging with customers, providing customer service, and expanding their global reach. What’s more, these sites offer a very cost effective and simple solution to doing all of these things, which is why social media has become integral to any modern business.
Many business experts have spoken out on msnbc business shows with regards to the importance of social media for marketing purposes. However, you can do so much more with social media platforms than just market them. The one key thing that you have to remember is that in order to benefit from social media you need to make your posts stand out. The more interesting and engaging your posts are, the more likely they are to be shared. This in turn means that you can get far more attention from your posts and far more website traffic to your site as a result.
Tips to make your posts more engaging
Keeping your audience engaged via social media is vital if you want to make the most of these platforms. One of the ways in which you can do this is through the quality and relevance of your social media posts. Social media marketing is just one of the ways in which you can use these platforms. By providing high quality posts for your readers and followers, you can reap the rewards in many ways.
When you send out a quality post, your readers are far more likely to share it with others if it provides something unique, interesting, and exciting. By sharing your posts amongst their own circles of social media friends, you audience is basically doing part of the marketing for you. This saves you time as well as resources, and it means that other people will be receiving your post from one of their own trusted friends, which makes them more likely to read the post.
So, how can you make your posts stand out and become more shareable? Well, let’s take a look at some of the key tips that could help you:
Be sure your post is well researched
One thing that you need to do is ensure that your post is properly researched. There is nothing worse than putting out a post with inaccurate or out of date information. Consumers these days are very savvy and it won’t take long for them to pick up on errors and inaccuracies.
Ensure the quality of your post
The post that you submit should be of high quality in terms of the writing. You don’t want to put out a post that is littered with spelling or grammatical errors. Make sure you proofread the post before you submit it. You can also use tools such as Grammarly to check for errors.
Make the information relevant
You should find a way to make your post relevant to your industry or business without actually using it to directly promote your business. If possible, avoid mentioning your business at all unless it is a post regarding a specific promotion or event that you are running. However, do keep it relevant to your audience. Look at the latest news, trends, and other information relating to your industry in order to gain inspiration.
Make use of images to enhance your post
Using images is a great way of attracting attention, as people are naturally drawn to images over text. You need to ensure that you use images that are relevant to the content of the post. In addition, the images should be sharp, clear, colorful, and of high quality. If possible, choose images with a unique twist such as humorous ones that will help to engage your audience. There are plenty of free image sites that you can use, so you don’t even have to pay any money in order to add images to your post.
Use tables and graphs
Depending on the nature of your post, you may also want to consider using tables and graphs. These will better explain the content of the post and enable readers to analyze information at a glance. In addition, it breaks up the content and text, which makes the information in the post easier to digest for your readers.
Give your readers an offer they can’t resist
Another thing that you can use your posts for is to provide your readers with a special deal or offer that they cannot resist. This could be a percentage off purchases on a particular day, a coupon code, a freebie, or any other promotion that you feel they will love. This is a great way of making your post more shareable too. If the offer is good enough, your readers will have no problem sharing with family and friends who they feel might also be interested in your offer.
Encourage conversation and responses
Wherever possible, submit posts that can encourage conversation, responses, and even lively debate. This is a great way to get your readers engaged and involved. It is also an excellent way to boost the chances of your posts being shared. Who knows – if it creates enough of a stir, your post could even end up going viral!
Post on a regular basis
One more thing to remember when it comes to your social media posts is that you need to ensure you post on a regular basis. If you want to engage your readers and build a rapport with them, it is important to post regularly. Of course, some of your posts will most likely be more shareable than others but by posting on a regular basis, your brand and name will be fresh in the minds of your readers. You should make sure that each of your posts follows the above methods in order to make every post interesting and shareable.