No matter how great your business is or how useful its products are, if your prospects don’t know about it, it will cease to make profits.
Certainly, promotion in relevant geographies is crucial for giving your business the traction it deserves and desires. However, it isn’t a piece of cake. To create results, it’s important to implement the right techniques at the right time.
If you are new to marketing and look forward to promoting your business in its functioning locations, this post will help you.
Pro Tip: Read this guide on choosing the best business location if you haven’t already.
Here are nine quick tips that you can use to successfully promote your business based on its location.
1. Start With Your Google My Business Profile
Google My Business is a wonderful offering by the search giant. This is a profile that your prospects looking for services similar to yours will see on Google.
For example, if you own a salon and have set up an optimized Google My Business profile, the people near your location, searching for keywords like “salons near me,” may see your business in the results.
Do provide your store’s address and phone number on the GMB page. This will help your customers easily find you.
2. Rank Higher in the Search Results
One brilliant way of being visible to more customers is by ruling the local search results.
For example, if your business is situated in the New Orleans area, your
Just make sure you are focusing keywords with the right intent and search volume. If you are completely new and don’t want to waste time in trial & error, get in touch with an
3. Don’t Choose an Immensely Narrowed Audience
If your business is starting off with its marketing campaigns, it’d be smart to make mild investments. But should we be too specific about the people who should see our ads?
Certainly, it’s crucial to filter out the weak leads. However, it’s also important to note that some of your prospects may have other majoring interests but might also get impressed by your services.
When you are setting a target audience, make sure it is not extremely narrowed down.
A finely tuned internet marketing campaign can make your local customers aware of your business, its several products, services, USPs, and everything else that matters for you.
4. Participate in Local Forums & Discussions
If your business’s industry has any local group or forum in function, you should be a part of it.
Forums are online discussion platforms where you can get to know about the most intricate details of what all is happening in the industry. From discussions, you can make out whether a product or idea is doing well in the market. Or if it needs any changes.
With these platforms, you can also stay in sync with the latest industry trends that may be beneficial for your business.
5. Encourage Customers to Leave Reviews
Whether it’s for your Google My Business page or for the testimonials section on your website, reviews hold great potential when it comes to conversions.
Studies report that over 91% of customers between age 18 to 34 rely largely on reviews while making a purchase decision.
This clearly indicates the need to have more reviews published for your business.
When you know that a customer is satisfied with your product/service, you can ask them to rate your Google My Business account and leave a review.
Marketing data also indicates that the more reviews you have, the thicker are your chances of making your next sale.
6. Launch Local Offers
Who doesn’t like offers? One effective way of turning your prospects into customers and your customers into brand advocates is by offering them great quality products & attractive offers.
Whenever feasible, it’s good to design new offers. Whether it’s a flash sale or pre-booking for an exclusive product, new offers can help your business get traction.
To make announcements, you can use print ads, paid advertisements on the web along with SMS or email broadcasts.
7. Stay in Touch With Your Customers
To sustain your business for years to come, you don’t necessarily need to get more and more new customers; you need to sell your new products to your old customers.
In fact, 80% of most businesses’ future profits come from 20% of their past customers.
This indicates that it’s crucial to stay in touch with your customers and make sure that all their complaints and issues are resolved at the earliest. That’s how you turn customers into brand advocates.
8. Make Use of Local Business Directories
The world wide web is literally an enormously wide space with thousands of spots where you can get your business listed ‘n’ number of times.
Local business directories are among such spots. Based on your business’ location, you can look for websites that operate locally and allow local businesses to list themselves so their prospects can find them in their respective categories.
9. Connect with Local Influencers
It’s the year 2020, and social media influencers have a huge role to play when it comes to business promotion.
Based on your business’ niche, you can get in touch with influencers or micro-influencers who impact the relevant audience groups in your locality.
You can encourage these influencers to use your products and review them in their videos, podcasts, or blog posts. Such deals may also require some generous compensation from your end.
Apart from this, their audience will get to know about your brand and its products/services. If the offer is attractive, you may even get more prospects connecting with you.
Wrapping Up
Effectively promoting your local business in the relevant target groups can be challenging. In this article, we discussed nine tips that can help you do that. Hopefully, you found this post useful.
