Instagram has been one of the most prominent social media services. With over 700 million active users per month, it is the right option for targeting the perfect audience, and it can be one of the excellent option compared to the other social media networks like Facebook and Twitter.
If you want to use Instagram for growing your business, there are a few specific options that would be of practical assistance in your endeavor. Check out the best tips for making the best out of your Instagram profile for the business requirements.
Ensure that you are clear about your business brand
Be creative with your branding. Do everything you do with a creative intention. In fact, instead of focusing on the products, make sure that you are paying more attention to the services and solutions you would provide. Opting for the visual content would be a great option by almost every standard.
Using Instagram stories would be one of the best options you would need to focus on. Creating Instagram stories has been one of the best business strategies to attract customers. They can make your business more discoverable.
Make use of a stronger call to Action points
There are several locations that can be used to impress your visitors with the right blending of CTAs in your bio, images, and content. While you can post your products or services as part of your main Instagram posts, the right Call to Action would be to tell your visitors what to do next. The right way to do it is to use the comments section on your post.
Sometimes the images themselves can be used for the right type of engagement. There are several tools that can help you achieve the task. Ensure that you are ensuring that you are mentioning the direct selling of your products and services right away.
Post on a regular basis
Posting the content on your Instagram profile would be one of the exciting options. This will ensure that your audience will be in constant touch with you. If you think you have not much to post almost daily, you can consider posting or sharing someone else’s story on your feed.
Instagram is all about sharing in volume. The audience always prefers an account that has many stories and posts to the present. If you are posting or reposting the content regularly enough, you will find it extremely efficient enough to receive favored attention from your audience.
Hashtags are a powerful weapon – not only on Instagram but also on a wide range of social media networks. They can be the right option to reach your audience and expand your reach. You can even create a brand-related hashtag and use it intermittently in your posts.
Instagram allows you to add up to 30 hashtags per post. However, it may be a great idea to add up to five hashtags. Campaign specific and targeted hashtags would be one of the preferred choices in many cases. You can even include the popular hashtags that have been used in multiple posts. The hashtags can be an excellent option for categorizing and organizing your content.
Choose the right time to post
The best time to post content on Instagram would be between 7 and 9 pm. Make sure you post your content at this time. That would be the right option to ensure that your audience is receiving the updates. Posting at a wrong time can make the post get lost without being noticed. Of course, you may need to find the exact time that your targeted audience is likely to be engaged.
There are a few tools that can help you arrive at the best results. The social listening tool can be one of the prominent options that can be helpful enough in this context. They can track your posts and analyze which posts perform the best based on the date and time of the original posting. Some salient options can be posting at the non-working hours, weekends, and similar other times that are best suited for better user engagement. Do note that no matter which audience you are trying to target, you need to avoid the time between 3 and 4 pm.
Stay exclusive and make sure that you are always building hopes and excitement
Make sure you are keeping the anticipation alive. One of the best business strategies has been to keep your customers interested. Building the anticipation would be an essential part of your marketing campaign.
It would also be a great option to reward your followers with the content that is completely exclusive to you and your brand. Share new product launches and services so that you will be able to build anticipation. Teaser posts and can be one of the best options to build curiosity and build an enhanced enthusiasm. Your audience would feel special and will visit your site repeatedly.
Plan for a long term strategy for an enhanced Instagram profile and achieve the best results. The advance scheduling of your strategy would be a great choice. Check your performance on a regular basis and arrive at the best results.
Those can be just a few excellent options that can help you arrive at the best possible strategies at reaching out to your visitors and convert them into customers. Like Veronica Belmont, who is a prominent product manager with Adobe, points it out, Instagram is your one stop solution for the achievement of an exciting performance. Listed above are a few of the strategies that you can put to an effective use.
Just make sure that you are attracting the other accounts on Instagram share your content. This will create a sort of a team or syndicate so that you will be sharing and reposting each other’s content. This mutually useful approach would be one of the perfect strategies that can help you take a huge leap in terms of achieving the best possible business enhancement strategies.