The Indian fashion industry has grown rapidly due to the rising trends of fashion in the world. This growth has also been brought about by people adapting to the western form of dressing. Also, the new brands in fashion have brought affordable fashion clothes and it has contributed too, in the development of India’s fashion industry. In addition, there is a shift in the global fashion industry that has also been experienced in India, now many people are embracing Indian fashion and brands and not looking at them as their ethnic clothes.
Apparel in the market can be in many forms. The cultural attire, formal, informal and casual apparel and all of them have grown in diverse ways. This rise of the Indian fashion market mainly has been brought by more people in a family having a source of income. Also, big brands coming into the Indian fashion industry have contributed to this transformation of their industry. The millennials, however, brought rise to these new brands since they want to fit in with other people globally. This is by wearing and purchasing the latest trends in comparison to what they know. This new lifestyle has given the Indian fashion industry a new makeover as the youth psyche more to having the current trends.
There are a number of marketing trends that have arisen and are able to keep at par with the Indian fashion industry as the following.
The income of global fashion giants
On online platforms, the income that is generated by the fashion industry is at 20%. India’s Flipkart, Amazon and others like Myntra are some of the known online retail giants. As much as they can retail anything their main focus has been on fashion products. Last year alone, Amazon and Flipkart grossed at USD 40 billion and USD 1 Billion respectively in fashion alone. Such trends have brought a boost to the Indian market and globally too.
- Size of market
India is globally recognized as among the leading markets for fashion brands. The size of the market has contributed to this dynamic growth of the fashion industry. The total population in India is approximately 1.3 billion people. This means their customer base is large and having embraced new brands in the market has made them develop faster. Upcoming brands in India have also contributed to adding more innovative fashion trends. Having more to offer in the market. The fashion industry has therefore been termed as the largest contributor to its revenue due to such trends.
- Employment in production
The Apparel industry in India is among the oldest in its country. Therefore, as the rise of different trends populate the market. The need to employ more people has kept on arising. Currently, India’s apparel industry employs over 40 million people. 2% of the country’s GDP is brought forth by the apparel industry. Due to the increased production and increased levels of employment in the industry. The size of India’s fashion industry is expected to be at USD 250 million by the year 2020.
- Embracing e-commerce
Online platforms are the main trends in the fashion industry. The Indian market has embraced it and adapted to its new growing ways with many new players such as Stylecaret, Limeroad, forever21, fashionbunker etc.. The platforms have created different ways to push brands to move online continuously, with channels for consumers to view the products, order, and get free shipping despite their far destinations. The emergence of having apps that can be accessed on their smartphones have shown the growing level of brands showcasing their products for test and trial through glares on their Apps to their customer.
Today through the e-commerce trend you are able to get fashion advice. Interestingly, after purchasing one product the App gives you options of what else you can pair with. Online App trends have become like the shopping partner for all fashionable needs, and have made shopping fast, easier and enjoyable. Despite having some challenges, for instance, the return of clothes. Shopping online for clothes has been trending more and more, much to the busy lifestyles of their consumers.
- The need for Physical stores
The rise of internet users globally and in India’s population had spiked a feeling of getting rid of physical stores. In fact, most people with physical stores had opted to close them when they had an online store up and moving. This trend has led to the desire and needs to collaborate with the physical store with a similar niche or open one for your clothes. This has enabled consumers who desire to fit and try clothes to be in a position to do so and also be able to exchange or return if the clothes are not the desired fit. Since people are different and of different age groups, this rising trend has maintained the space for those who desire to shop personally and have not fully embraced shopping online.
- Accepting consumer expectation
The Indian fashion industry has embraced the global trends getting into their market and has allowed different brands into their market. However, the leading trend now is for them to accept and embrace consumer expectations. The shift in consumer needs in fashion is changing to more comfortable clothes rather than just stylish ones. This has led to the Indo-western clothes that blend well for the customer that is now being manufactured more. The Indo-western clothes are comfortable, trendy and creative and bring out certain current times feel.
The Indian fashion industry has a lot of potential for growth and continuous sustainability. Actually the more they embrace the rising trends the more the production, high employment rates, and growth of the sector. The marketing trends have a lot of emerging demands that will continue arising in the industry. However, India has a lot of startups that are ready to embrace them further. Through embracing technology-based solutions they are set to grow faster as fashion is fast. This will also increase their GDP and boost their economy even further.