We’ve all been there – you publish a blog post and expect traffic from Google. But sometimes, you get NOTHING: no visitors, no social shares, and no backlinks.
Yes, it hurts. Most marketers struggle to get more search traffic because they don’t know how to create content that cuts through all the noise.
It’s easier to start a blog but getting more traffic from Google is really hard. If you’re also one among them who is struggling to increase traffic from Google, here are 3 powerful tips for you.
1. Integrate Long-Tail Keywords
Many people struggle to get traffic from search engines like Google. The #1 reason they don’t attract much organic traffic is this: “they don’t target long-tail keywords.”
Whether you know it or not, the percentage of traffic from long-tail keywords outweighs the number of visitors from head keywords. In fact, 70% of search queries are long tail.
Most marketers and bloggers often target head keywords that are extremely difficult to rank for. That’s why they struggle to grow their search traffic.
Yes, head keywords like “SEO tools” might generate the most search traffic, but it’s difficult to rank #1 for such terms. On the other hand, long-tail keywords like “best
Also, long-tail keywords often give you higher conversions. That’s why you should target long-tail keywords over generic keyword terms.
You can use tools like SEMrush, Ahrefs, Ubersuggest, or KWFinder to easily develop a ton of long-tail keyword ideas in your niche.
Here are a few amazing ways to find long-tail keywords:
- Use Quora. One of the simplest ways to find long-tail keyword terms is to use Q & A platforms like Quora. Simply enter your topic or desired keyword terms in your niche, and you’ll be shown a list of relevant queries asked by Quora users.
- Use Google’s Related Searches. Enter any keyword in Google searches, and when you scroll down, you’ll be listed with a few highly relevant keyword terms, which can all be used as long-tail keywords.
- One of the easiest ways to perform a long-tail keyword search is to develop a list of “seed keywords” in your niche. If you’re in a fitness niche, “fitness apps” can be a seed keyword. Once you have the seed keywords, you can expand them using various tools such as SEMrush or Ubersuggest.
Once you have a list of long-tail keyword terms, you should optimize your content around those keywords. Use optimization plugins like Rank Math to optimize your blog posts for your target keywords easily.
2. Create In-Depth Articles
If you’re in a competitive niche, the best way to get first page rankings is to create in-depth content. Google loves in-depth articles that cover A to Z information.
Even if you want to rank for commercial intent topics like Black Friday hosting deals, Start Your Career in Freelancing, you should create longer articles. They often help you with better authority, user engagement, and more search traffic.
Yes, it takes time to create high-quality long-form content, but it definitely attracts more social shares, backlinks, and buzz online.
One more benefit of creating in-depth content is longer articles might also help you rank for multiple long-tail keyword terms, which ultimately helps you get more traffic from Google.
Make sure to add internal links to other relevant posts and add whatever is unnecessary to give a better experience to your website audience with your content.
Here are some quick tips that help you create better in-depth articles.
- Use strong headlines as they matter a lot. You can also use headline analyzer tools like CoSchedule Headline Analyzer to craft better headlines for your blog posts.
- Create original content. This is a no-brainer. If you want to get the best results from content, create unique content. Research your audience. Analyze all the top 10 results for your target terms. Find out what’s missing and include everything within your content.
- Research more. Spend more time researching your blog topics. Check your Google Analytics. Find out your blog’s sweet spots. Find what your audience loves. Create epic content around it.
3. Build Relevant Backlinks
If you want to get first page rankings in Google, you need to build relevant links.
According to Brian Dean of Backlinko, the more total referencing domains a site has, the higher the site ranking is on Google. That’s the reason why many authority sites get top rankings and outrank new websites.
So how do you build relevant links?
Here are some evergreen ways to build quality links in any niche.
- Spy on your competitors’ backlink profile. Find out their backlink sources. You can use tools like SEMrush to find all the links to any website easily. Find ways to attract those links to your site.
- Write guest articles for relevant blogs in your industry. Create quality content, even for your guest posts. Also, promote your guest posts on social media after they go live.
- Create high-quality illustrations and infographics. You can use tools like Canva to create great visuals and infographics for free.
- Write testimonials for the products/services you use. Most companies (such as hosting, email marketing, WordPress) often show their customer testimonials by linking to their websites. So give it a try!
Final Thoughts
Creating in-depth content, optimizing it for long-tail keywords, and building relevant links is the PROVEN way to get more traffic from Google no matter what niche you are in.
That’s how you can build a successful blog.
Make sure to analyze your competitors and see what’s working well for them in terms of content so you can try and replicate to bring additional traffic from search.
So what do you think about increasing your search traffic? If you like this post, please share it with others.
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