Before choosing web design service providers, you should first know why you need a website and what it does exactly. Some business owners build a site to grow their email lists, while others need people to check out their products and make a purchase. Once a user performs these things, the website has successfully made a conversion.
Each website has unique conversions because businesses have different goals. If you want to define your conversion type, you must first identify the target audience for your website. What’s the first thing you want them to do? What do you want to offer to your audience? These are a few of the questions you must answer before going to a web design agency. Answering these questions leads you to acquire the desired actions you want from your website.
Studies show that users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-based. What’s more, about 75 percent of users will decide your brand credibility based on your website design.
Here are some steps to consider when evaluating your website design and determining which changes will yield the highest results.
Pick the Right Color
When you start developing your website, it needs to be visually appealing and on-brand. But you also need it to drive results.
Website conversions are one of the most essential aspects of designing your brand. When you decide to design your brand based on conversions, you can dramatically improve the number of website visitors that convert eventually into customers. An essential aspect of website conversion design? Choosing the right colors.
Identifying which colors will convert best for your brand is to look at your current branding and then figure out which colors are going to convert with that branding as a backdrop.
If you want your website to have more conversions, it’s necessary to understand your audience and how different colors are going to change that audience’s attention. The more you know about your audience and how they interact with different colors, the better options you can make for the various elements of your website design—and the better your site will convert as a result.
If you have great colors in your logo, pull them out, and use them as highlights rather than the base of your site.
Knowing how users look at a web page can help you choose the best layout for the page. Studies show that when users see a website, they read it in an F pattern, starting at the top left corner and reading straight across to the top right corner, then moving their eyes down to the central line of the letter F and moving across. Since the top left corner of a web page is the first place the user’s eye goes, make sure that the quadrant is making an excellent first impression, both design-wise and with key information and conversion points.
- Use short sentences and phrases in the F-pattern.
- While your F-pattern is allowed to transform into more of an E-pattern, front-load your most essential information in the first two prongs. They are the most important.
- Don’t forget smartphones! The F-pattern is still influential on mobile screen sizes, so you’d be wise to optimize your design using this layout.
Quality web design is 95% Typography. One crucial factor of typography is the readability of text. To deliver powerful messages on the site, choose the size of the elements as per their importance.
To increase the readability of your website, try to limit your line length. Line length is considered as to how wide the piece of text is on your web page. Line length determines how easily users can read through the text and the level of “ease-of-understanding.”
Choosing proper typefaces where letters are placed at a suitable distance across different sizes helps to maintain readability on different devices. When choosing typography for your website: try to reduce the distinct number of typefaces in your website’s content.
Alignment is a significant factor in how users look at the information being displayed. The structure and flow of your web page based on text is arranged. Most of the web pages will follow the same kind of alignment throughout to develop a constant stream of information, whether that’s justified, left-aligned, or in alternate columns with images.
Use Negative and White Space
White space, also known as negative space or empty space, is the area on a web page that helps draw attention to, or highlight, a particular element.
White space designs make people concentrate on different post-click landing page elements. With nothing else to see nearby – they are forced to look at what is there.
It’s essential to note that white space isn’t necessarily “white” — it’s merely empty, or unmarked space. It can be any color as long as it helps separate the various elements and contrasts with the element that it’s highlighting.
Remember, your goal is to boost conversions, sales, and reach your prospective clients and customers. Take time to go through these design tips and tricks to choose what web design elements are required to engage your target market. Be ready to look at other competitors in your industry. Make a summary of what is working for them and consider the ways you can adopt their initiatives and web design principles.
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