The no. of people who visit YouTube is more than the combined audience visiting Facebook, Twitter and Instagram in a year. And due to that many brands are turning towards the YouTube platform as a way to advertise the products and bring in leads for their businesses. YouTube marketers need to expend a lot of effort to create mesmerizing video content. Good content is, of course, a vital component of YouTube marketing in itself but you will also need to follow other important steps to make your YouTube channel noticeable.
Therefore, when it comes to YouTube Marketing, there is only one rule you need to know and that is also not easy for everyone to execute. The rule is “Increase the Volume”. But that doesn’t mean that you will simply publish any rubbish content and expect that to perform. So, the perfect rule to standout is quality content but published on an extremely regular basis. However, consistency is hard work but every successful content marketer knows the value of consistency. Here are a few important things you can do in order to improve your YouTube marketing strategy.
Let’s Explore the best ways of an Effective YouTube Marketing
1. Research into Your Industry
To research, your industry is one of the most undervalued aspects of content marketing, but getting a firm grasp of the landscape is the most important aspect. Therefore, when any YouTube Marketing Services Agency starts publishing your own content, they need to invest their time to look around and find out who else is playing in your industry or niche and what efforts they are doing to gain success. Once you got a good grasp on what sort of content your competitors are putting out it is time to jump to step 2.
2. Research Keywords Strategically
When you go create a video you must choose a very appealing title & description for your YouTube videos and you must incorporate the most relevant keywords and for that, you need to do thorough research for the keywords related to your industry and then choose the best keywords for your business by following the below tips:
- Choose the keywords which suited for the people who are seeking new information
- You can use the AdWords Display Planner tool because it is the best tool for planning keywords that you will be putting in your video descriptions
- You should choose the words that are most relevant to your product, audience or industry
- Choose only those keywords which have at least a thousand monthly impressions.
3. Create Content Categories/Buckets:
You can create efficiencies within your time spent by dividing the content into categories. You can pick a few key areas where you feel you can deliver some fascinating content. For Instance: if you are a Digital Marketing Company and you want to use YouTube drive in more leads. So, here maybe one “bucket” would be Education like you want to educate people on why Digital Marketing Services are necessary. Another “bucket” could be the reviews like you want to review the best Digital Marketing Agencies in India, and then direct people to where they can find more information.
As soon as you will start thinking like this, you’ll find it much easier to come up with quality content as well as your content that will always fall in line with your YouTube marketing strategy. Once you have created a list of content buckets and you know what you are going to create in those particular buckets, then you can start making the video contents.
4. Create Attractive Thumbnails:
It’s obvious that your YouTube videos are not the only one of its kind it may be competing with few other similar videos. So, how will you make the audience click on your video first? You should work on the thumbnail images in a way that they can draw attention and create a desire to click on that particular video. You should consider uploading a custom thumbnail for your video. For older videos with poor thumbnails, you can change the thumbnails by going to the Video Manager and then clicking on Edit >> Custom Thumbnail.
Following are some suggestions that you can adapt:
- Use 1280 x 720 resolution as low-resolution thumbnails draw fewer clicks.
- Try uploading images in PNG, JPG and GIF formats
- You must keep the image size under 2 MB
- Use bold colored texts so that you can express the value of the content in your videos
5. Post Video Content Consistently
If you are consistent in your post, you’ll definitely end up building a loyal audience. As we mentioned above that consistency is the hardest part. When it comes to YouTube when you want to treat it as your marketing channel then it has to be all or nothing. You either create & post video content on a regular basis or you shouldn’t do it at all. In the beginning and let your audience knows what to expect.
Therefore, make your introduction video in which you give an introduction to what sort of content you will be publishing and how often you will be publishing them. And make sure whatever standard you have set for yourself, you follow it strictly. So remember you don’t promise to post videos every day. As soon as you make that promise and if you don’t make it the way then your audience will leave. It’s that simple. Therefore, it is always advisable to hire some YouTube Video Promotion Service Company to consistently post some meaningful video content.
6. Use Subtitles to Your Videos
Adding subtitle to the videos is one of the newest & best tools that YouTube have integrated into the video uploading capabilities. However, it might not seem a very big deal, but it is crucial to pay attention on. Let’s take an example: most people when watching videos on their phones among the public they usually watch it without the sound on. So, if they can’t understand what is being said in the video, they’ll probably be going to skip it. Another situation maybe with someone who has a hearing issue or is deaf then by reading the subtitles he can understand the sense of that particular video. So these are some reasons which make the subtitles so important.
7. Leverage Strong CTAs:
If you add calls to action (CTA) to your videos then it will help you create more engagement on YouTube. The CTA sometimes may also be irritating, so try to use them properly. If you do it in the right way then your efforts will be rewarded in the long run. You can incorporate a strong CTA at the end of your video or within the description. The thing to bear in mind is that you should include actionable verbs in your CTA, for instance, use the words: like, subscribe, follow, call, visit, or buy.
Please have a look at the examples of strong YouTube CTAs for company channels below:
- Subscribe for more videos from [channel]
- Call us to know more at [phone number]
- Visit our website [Website URL] to learn more
- Follow [name of the company] on social media
Moreover, you should also include links to your websites or all social media profiles within the description of the videos. If you do that viewers can follow and visit your website right from YouTube. You can add these website links to the “About” section of your channel also. YouTube also gives you the option to link to other videos and to other websites within the video itself.
8. Work with other YouTubers:
And last but not the least & one of the most effective ways is to collaborate with other people who have audiences as well. It makes your content to get disseminated, shared, and ultimately seen by people. The biggest & successful brands are ones who have worked with many other YouTubers. It is a win-win situation for everyone who is involved in this collaboration. Let us understand it in simple language when you collaborate with someone who has a similar set audience as yours then your videos will get exposure to your audience as well as to theirs too. Similar will be the case with the other people involved.
To work with others is also an extremely feasible alternative for buying viewership through ads. Collaborations are very beneficial and if you do it right, you can, in fact, collaborate with bigger and many well-known channels which ultimately will increase your own credibility. When you’ll seriously try to collaborate you will come across many people who are very open to collaborating. All you will need to do is reach out to them with an idea and let them know what you will potentially be asking from them, and then go and create the videos together.
Great content is, of course, the first step to get success in YouTube marketing, but for the company that wants to take it to the next level, there are numerous other factors that they can experiment to create an impact. The steps which we have discussed so far are solid ones and by following them and by paying attention to results, you will be preparing yourself to become a bigger presence on YouTube.
If you want to grow your YouTube channel, you need to start experimenting and learning what things work best for you and adhere to these tactics. You should keep monitoring the changes made and see how they are going to influence your audience’s behavior. The basic steps are: Create quality & interesting video content for your viewers and grab their attention with thumbnails. Hook your audience & stay stick to your word.