Although Instagram provides a huge number of tools for organizing business processes, today people’s attention is overloaded by advertising and the direct approach to sales rapidly loses its effectiveness. That’s why entrepreneurs focus on the generation of maximum benefit and building long-lasting relationships with potential clients. To increase conversions, sales funnels are used, where the function of increasing trust at the first contact is performed by a lead magnet. In this article, we will look at its main advantages and ways of implementation.
Why should businesses implement a lead magnet?
Building a sales funnel in social networks is a system that involves a complex of different measures: it is important to package the competencies into quality content, regularly post successful cases and reviews, buy real Instagram followers to increase trust, etc. A lead magnet is the entry point into the sales funnel. This is useful free content that is often placed as an active link in the Instagram profile header.
This is the first step in building consumer trust because a lead magnet reveals your expertise, stimulates interest, and allows people to form an opinion about other offers.
With the help of a lead magnet, you can identify the most active and interested visitors to build a further chain of interactions with them. This tool allows you not only to retain the interested audience but also to set up cyclic sales, which at times reduces the marketing costs of attracting new customers.
How to create an effective lead magnet?
The main property of a lead magnet is to provide value. Audience segmentation will help make your lead magnet effective. First, create the most detailed portrait of your target audience and segment it into groups based on criteria that are important to your business. In such a way you’ll reveal the key objectives, pains, and needs of each segment and offer a solution to a specific problem. It is important to develop a sales funnel and lead magnet for each category of customers.
A lead magnet should be concise, and from the title, it should be clear what benefits a person will receive. The material should be easy to understand, so use visualization instead of tables in Excel, and replace professional terms with clear synonyms.
In the beginning, it’s important to actualize the problem and reinforce the need. For example, share the achievements of clients, apply positive motivation – tell about the result that the reader will get if he starts to act on the proposed plan, use negative motivation – explain what will happen if the problem is left unresolved.
The information inside should be structured: with enumerations in the form of lists, divided into paragraphs, subheadings, highlighted semantic accents, and illustrations. At the end of the lead magnet, it’s needed to encourage the user to buy and talk about the options for cooperation.
The lead magnet is the first touch with the client. It’s what forms the first impression about the brand. Do your best to make sure that everything, from packaging to content, is at the highest level.
Remember that the lead magnet is only one of the elements of the sales funnel and for high results, it is important to pay attention to quality content, buy Instagram followers to generate social proof, create a constant stream of traffic through targeted ads, collaborations with bloggers, etc.
What formats can a lead magnet be packaged in?
Depending on the field, lead magnets can be presented in different formats. The most popular are checklists, a list of actions with the ability to mark completed ones. This tool converts well, as it provides information concisely, point by point.
An effective tool for lead generation is free consultations. It’s important that the consumer is interested in the consultation. Often the transition to active communication with a company representative is a strong barrier for the Internet user.
Online events are a powerful tool for attracting customers. That is why webinars and video lessons on a narrow topic are good for warming up the audience, and they help sell paid training products.
Selections are another type of content with a high conversion rate, with which you can develop credibility as an industry expert. Selections come in a variety of forms, but most often visitors are interested in resources and tools that professionals use.
The lead magnet can be a case, for example, a story about how you managed to reduce the cost of a lead in targeted advertising or increase sales conversion with a minimum budget. Anti-cases are also useful. Such a lead magnet can attract attention through an unconventional approach, to demonstrate the honesty and openness of the company.
To sum up, today, the lead magnet is a high-conversion element that creates a credible first impression, retains attention, and increases interest in the main product. As a result, users convert to customers more quickly and easily, which increases the effectiveness of advertising campaigns and accelerates the return on marketing investments.